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The power of advertising in so...
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Advertising
33
Consumer behaviour
28
Werbung
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Advertising effects
21
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21
USA
12
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English
103
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Stafford, Marla Royne
93
Royne, Marla B.
22
Pounders, Kathrynn
20
Stafford, Thomas F.
20
Levy, Marian
13
Royne, Marla
13
Bienstock, Carol C.
10
Fox, Alexa K.
10
Carlson, Les
9
Royne Stafford, Marla
9
Kowalczyk, Christine M.
8
Deitz, George D.
6
ROYNE, MARLA B.
6
Deitz, George
5
Thieme, Jeff
5
Day, Ellen
4
Jha, Subhash
4
Myers, Susan D.
4
Oakley, Jared
4
Rifon, Nora
4
Spears, Nancy
4
Wells, Brenda P.
4
Coleman, Joshua T.
3
Grove, Stephen J.
3
Grünhagen, Marko
3
Hansen, John D.
3
Martinez, Jennifer
3
Moulard, Julie Guidry
3
Myers, Susan W.
3
Rifon, Nora J.
3
Sherrell, Dan
3
Stafford, Marla R.
3
Stern, Barbara B.
3
Albers‐Miller, Nancy D.
2
Alderson, Laura
2
Cervetti, Michael J.
2
Faber, Ronald J.
2
Folse, Judith Anne Garretson
2
Gilbert, Jonathan Ross
2
Hart, Phillip
2
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Journal of advertising : official publication of the American Academy of Advertising
21
Journal of current issues and research in advertising : JCIRA
11
Journal of advertising research
9
Journal of consumer affairs : official publication of the American Council on Consumer Interests
9
International journal of advertising : the quarterly review of marketing communications
6
Journal of Consumer Marketing
5
Journal of current issues and research in advertising
5
Psychology & marketing
5
Journal of Services Marketing
4
Journal of advertising
4
Journal of promotion management : JPM
4
The journal of services marketing
4
European Journal of Marketing
3
Health marketing quarterly
3
International journal of advertising : the review of marketing communications
3
Journal of Business Strategy
3
Journal of Consumer Affairs
3
Journal of business research : JBR
3
Journal of marketing theory and practice
3
International journal of production economics
2
Journal of Business Research
2
Journal of education for business
2
Journal of marketing management : MM
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of the Market Research Society : JMRS
2
The service industries journal
2
Advertising and violence : concepts and perspectives
1
Advertising theory
1
Advertising, promotion, and new media
1
Consumer culture theory
1
Digital advertising : theory and research
1
European journal of marketing : EJM
1
Green advertising and the reluctant consumer
1
Information resources management journal : IRMJ ; an official publication of the Information Resources Management Association
1
International Journal of Pharmaceutical and Healthcare Marketing
1
International Journal of Physical Distribution & Logistics Management
1
International Journal of Production Economics
1
International journal of consumer studies
1
International journal of electronic commerce : IJEC
1
International journal of internet marketing and advertising : IJIMA
1
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ECONIS (ZBW)
76
OLC EcoSci
56
Other ZBW resources
23
RePEc
7
BASE
2
USB Cologne (EcoSocSci)
1
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1
The dance between darkness and light : a systematic review of advertising's role in consumer well-being : 1980-2020
Gilbert, Jonathan Ross
;
Stafford, Marla Royne
;
Sheinin, …
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 491-528
Persistent link: https://www.econbiz.de/10012586676
Saved in:
2
The effectiveness of guilt and shame ad appeals in social marketing : the role of regulatory focus
Pounders, Kathrynn
;
Lee, Seungae
;
Stafford, Marla Royne
- In:
Journal of current issues and research in advertising
39
(
2018
)
1
,
pp. 37-51
Persistent link: https://www.econbiz.de/10012242890
Saved in:
3
Using digital media to improve public health communication
Stafford, Marla Royne
;
Pounders, Kathrynn
;
Levy, Marian
; …
- In:
Digital advertising : theory and research
,
(pp. 188-206)
.
2017
Persistent link: https://www.econbiz.de/10011646110
Saved in:
4
How advertising helps or hinders well-being
Stafford, Marla Royne
(
ed.
);
Pounders, Kathrynn
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012586695
Saved in:
5
How to use the power of advertising to enhance social good : introducing a special issue on prosocial advertising messages
Stafford, Marla Royne
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10014507665
Saved in:
6
Analyzing the effectiveness of pro-social advertising appeals : special issue preview
Stafford, Marla Royne
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 253-254
Persistent link: https://www.econbiz.de/10014375184
Saved in:
7
Connecting and communicating with the customer : advertising research for the hospitality industry
Stafford, Marla Royne
- In:
Journal of advertising
49
(
2020
)
5
,
pp. 505-507
Persistent link: https://www.econbiz.de/10012424303
Saved in:
8
Toward theories of advertising : where do we go from here?
Stafford, Marla Royne
- In:
Advertising theory
,
(pp. 541-545)
.
2012
Persistent link: https://www.econbiz.de/10009524018
Saved in:
9
Why we need more replication studies to keep empirical knowledge in check : how reliable is truth in advertising research?
Stafford, Marla Royne
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011875483
Saved in:
10
Defining and understanding communications planning : a current assessment and an exploratory study
McKenzie, Karen E.
;
Stafford, Marla Royne
- In:
Journal of promotion management : JPM
15
(
2009
)
3
,
pp. 341-356
Persistent link: https://www.econbiz.de/10003903723
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