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Differentiation and value strategy : issues for the marketing operations management interface
Walters, David - 1997
Persistent link: https://www.econbiz.de/10000645000
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Wharton zur dynamischen Wettbewerbsstrategie
Day, George S. (ed.); Reibstein, David J. (contributor) - 1998 - Dt. Ausg.
Persistent link: https://www.econbiz.de/10000645452
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Marketing strategy and plans
Luck, David J.; Ferrell, Odies C. - 1985 - 2. ed.
Persistent link: https://www.econbiz.de/10000694781
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Winning on the marketing front : the corporate manager's game plan
Cohen, William A. - 1986
Persistent link: https://www.econbiz.de/10000696517
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Marketing-Kampfstrategien
Durö, Robert - 1986
Persistent link: https://www.econbiz.de/10000701144
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Changing marketing strategies in a new economy
Backman, Jules (contributor); Czepiel, John (contributor);  … - 1977
Persistent link: https://www.econbiz.de/10000675074
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Grundlagen und Methoden strategischen Marketings
Lambin, Jean-Jacques - 1987
Persistent link: https://www.econbiz.de/10000716806
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Strategisches Handelsmanagement : Erfolgskonzepte und Profilierungsstrategien am Beispiel des Automobilhandels
Ahlert, Dieter; Kollenbach, Stephan; Korte, Christian - 1996
Persistent link: https://www.econbiz.de/10000563853