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Users awareness of native advertising from Instagram media publishers : the effects of Instagram's branded content tool on attitudes and behavioural intent
Iacobucci, Serena; De Cicco, Roberta - In: International journal of internet marketing and … 14 (2020) 1, pp. 71-90
Persistent link: https://www.econbiz.de/10012200009
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Examining the role of relationship factors on eWOM effectiveness in social media
Kim, Junga; Lee, Chunsik - In: International journal of internet marketing and … 11 (2017) 2, pp. 103-123
Persistent link: https://www.econbiz.de/10011741650
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Impact of eWOM and risk-taking in gender on purchase intentions : evidence from Chinese social media
Sohaib, Muhammad; Peng, Hui; Akram, Umair - In: International journal of information systems and change … 10 (2018) 2, pp. 101-122
Persistent link: https://www.econbiz.de/10011978999
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An integrated measure of eWOM usefulness in the leisure travel : conceptualisation, scale development, and validation
Verma, Sanjeev; Yadav, Neha; Chikhalkar, Rekha - In: Journal of marketing communications 29 (2023) 3, pp. 211-237
Persistent link: https://www.econbiz.de/10014232526
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Influencer endorsements : how advertising disclosure and source credibility affect consumer purchase intention on social media
Weismueller, Jason; Harrigan, Paul; Wang, Shasha; … - In: Australasian marketing journal 28 (2020) 4, pp. 160-170
Persistent link: https://www.econbiz.de/10012429449
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Personal level antecedents of eWOM and purchase intention, on social networking sites
Alhidari, Abdullah; Iyer, Pramod; Paswan, Audhesh - In: Journal of customer behaviour 14 (2015) 2, pp. 107-125
Persistent link: https://www.econbiz.de/10011411096
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Facebook advertising, eWOM and consumer purchase intention-evidence from a collectivistic emerging market
Chetioui, Youssef; Butt, Irfan; Lebdaoui, Hind - In: Journal of global marketing 34 (2021) 3, pp. 220-237
Persistent link: https://www.econbiz.de/10012584512
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Effect of eWOM valence on purchase intention : the moderating role of product
Roy, Gobinda; Datta, Biplab; Mukherjee, Srabanti; Basu, … - In: International journal of technology marketing : IJTMkt 15 (2021) 2/3, pp. 158-180
Persistent link: https://www.econbiz.de/10012693515
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Social eWOM : does it affect the brand attitude and purchase intention of brands?
Kudeshia, Chetna; Kumar, Amresh - In: Management research review 40 (2017) 3, pp. 310-330
Persistent link: https://www.econbiz.de/10011704389
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Role of electronic word of mouth on purchase intention
Aslam, Wajeeha; Farhat, Kashif; Arif, Imtiaz - In: International journal of business information systems : … 30 (2019) 4, pp. 411-426
Persistent link: https://www.econbiz.de/10012059446