Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Investigating the impact of ex...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketing
31,493
Marketingmanagement
17,179
Marketing management
16,588
Theorie
7,424
Standardisierung
7,347
Standardization
7,344
Theory
7,331
International
5,858
Internationales Marketing
5,824
Deutschland
5,754
International marketing
5,724
Germany
5,200
Software
5,193
Welt
5,124
World
5,043
Consumer behaviour
5,033
Konsumentenverhalten
4,828
USA
4,055
United States
3,796
Relationship marketing
2,866
Beziehungsmarketing
2,816
Softwareindustrie
2,731
Software industry
2,618
marketing
2,603
Brand management
2,592
Markenführung
2,559
Strategisches Management
2,391
Innovation
2,375
Multinationales Unternehmen
1,959
Transnational corporation
1,815
SME
1,810
Online-Marketing
1,808
KMU
1,792
Unternehmenserfolg
1,783
Internet marketing
1,773
EU-Staaten
1,752
Firm performance
1,728
EU countries
1,721
Management
1,714
Marktforschung
1,608
more ...
less ...
Online availability
All
Free
17,298
Undetermined
15,250
Type of publication
All
Book / Working Paper
40,650
Article
37,208
Journal
651
Other
544
Type of publication (narrower categories)
All
Article in journal
21,621
Aufsatz in Zeitschrift
21,621
Aufsatz im Buch
7,325
Book section
7,325
Graue Literatur
6,182
Non-commercial literature
6,182
Working Paper
4,122
Hochschulschrift
3,830
Arbeitspapier
3,538
Thesis
3,097
Collection of articles of several authors
2,665
Sammelwerk
2,665
Lehrbuch
1,722
research-article
1,707
Aufsatzsammlung
1,461
Textbook
1,446
Bibliografie enthalten
1,260
Bibliography included
1,260
Konferenzschrift
1,194
Case study
1,171
Fallstudie
1,171
Dissertation u.a. Prüfungsschriften
732
Conference proceedings
660
Amtsdruckschrift
547
Government document
547
Ratgeber
437
review-article
427
Guidebook
413
Reprint
327
Handbook
299
Handbuch
299
review
252
Glossar enthalten
251
Glossary included
251
conceptual-paper
241
Article
219
Conference paper
216
Konferenzbeitrag
216
case-report
204
Congress Report
196
more ...
less ...
Language
All
English
49,571
German
17,212
Undetermined
10,476
French
599
Hungarian
589
Spanish
213
Russian
197
Polish
166
Italian
111
Swedish
68
Romanian
53
Dutch
52
Portuguese
38
Ukrainian
38
Lithuanian
27
Czech
26
Danish
22
Finnish
19
Bulgarian
16
Croatian
11
Norwegian
11
Slovak
11
Turkish
10
Serbian
9
Slovenian
6
Arabic
3
Japanese
2
Kazakh
2
Macedonian
2
Afrikaans
1
Old English (ca. 450-1100)
1
Valencian
1
Armenian
1
Multiple languages
1
Nepali
1
Vietnamese
1
Chinese
1
more ...
less ...
Author
All
Meffert, Heribert
278
Kotler, Philip
264
Bruhn, Manfred
257
Pepels, Werner
159
Homburg, Christian
128
Fritz, Wolfgang
98
Irwin, Scott H.
94
Sheth, Jagdish N.
93
Belz, Christian
91
Wiedmann, Klaus-Peter
91
Blind, Knut
90
Kaiser, Harry M.
88
Bauer, Hans H.
82
Backhaus, Klaus
81
Tomczak, Torsten
78
Kirchgeorg, Manfred
70
Reinecke, Sven
69
McDonald, Malcolm
68
Kleinaltenkamp, Michael
64
Ahlert, Dieter
62
Wilson, William W.
62
Good, Darrel L.
61
Kumar, V.
60
Esch, Franz-Rudolf
59
Diller, Hermann
58
Kreutzer, Ralf T.
57
Piercy, Nigel
55
Spiller, Achim
55
Vrontis, Demetris
55
Huber, Frank
54
Czinkota, Michael R.
53
Kitchen, Philip J.
53
Zentes, Joachim
53
Berndt, Ralph
52
Kaynak, Erdener
52
Baker, Michael John
51
Jabbar, Mohammad A.
51
Keller, Kevin Lane
51
Kuß, Alfred
51
Brown, Stephen
50
more ...
less ...
Institution
All
Agricultural and Applied Economics Association - AAEA
555
Department of Agricultural, Food and Resource Economics, Michigan State University
236
Springer Fachmedien Wiesbaden
208
Charles H. Dyson School of Applied Economics and Management, Cornell University
188
European Association of Agricultural Economists - EAAE
150
Department of Agribusiness and Applied Economics, North Dakota State University
148
International Association of Agricultural Economists - IAAE
148
National Bureau of Economic Research
141
Southern Agricultural Economics Association - SAEA
135
American Marketing Association
127
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
123
OECD
122
Economic Research Service, Department of Agriculture
113
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
113
African Association of Agricultural Economists - AAAE
104
Université Paris-Dauphine (Paris IX)
100
IGI Global
99
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
Australian Agricultural and Resource Economics Society - AARES
96
Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
95
Europäische Kommission / Statistisches Amt
72
HAL
72
Office of the Chief Economist, Department of Agriculture
72
Institute of European Studies, UC Berkeley
57
Europäische Kommission
56
Mathematica Policy Research
54
Department of Agricultural & Applied Economics, University of Wisconsin-Madison
51
Department of Agricultural and Resource Economics, University of California-Berkeley
48
EconWPA
48
International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR)
45
American Enterprise Institute
44
Edward Elgar Publishing
43
eSocialSciences
42
Inter-American Development Bank
41
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
40
Western Agricultural Economics Association - WAEA
40
European Society for Opinion and Marketing Research
37
Fördergesellschaft Marketing an der Universität Augsburg
35
Books on Demand GmbH <Norderstedt>
34
Food Industry Center, College of Agricultural, Food, and Environmental Sciences
34
more ...
less ...
Published in...
All
SpringerLink / Bücher
701
European Journal of Marketing
606
Journal of business research : JBR
549
Industrial marketing management : the international journal for industrial and high-tech firms
355
Europäische Hochschulschriften / 5
330
International Marketing Review
310
Marketing Intelligence & Planning
298
Journal of strategic marketing
224
Springer eBook Collection
216
European journal of marketing : EJM
209
Journal of Food Distribution Research
208
Journal of marketing management : MM
188
Journal of the Academy of Marketing Science
176
International marketing review
171
Gabler Edition Wissenschaft
170
Management science : journal of the Institute for Operations Research and the Management Sciences
167
Journal of marketing
164
The journal of business & industrial marketing
156
Journal of global marketing
153
Journal of Consumer Marketing
151
Management Science
150
Working paper / National Bureau of Economic Research, Inc.
144
NBER working paper series
140
Journal of international marketing
137
Springer eBook Collection / Business and Economics
136
Marketing intelligence & planning
134
Journal of Agricultural and Applied Economics
132
Journal of business ethics : JOBE
128
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
124
Journal of marketing communications
121
NBER Working Paper
118
Journal of retailing and consumer services
117
Mitigation and Adaptation Strategies for Global Change
117
Lehrbuch
114
MPRA Paper
111
Journal of Business & Industrial Marketing
103
Working paper
99
Economics Papers from University Paris Dauphine
95
International Food and Agribusiness Management Review
95
Research policy : policy, management and economic studies of science, technology and innovation
95
more ...
less ...
Source
All
ECONIS (ZBW)
55,805
RePEc
8,658
USB Cologne (EcoSocSci)
8,304
Other ZBW resources
3,080
BASE
1,944
EconStor
911
USB Cologne (business full texts)
244
OLC EcoSci
94
ArchiDok
13
more ...
less ...
Showing
71
-
80
of
79,053
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
71
Strategie marketingowe polskich przedsie̜biorstw przemysłu lekkiego na rynku Unii Europejskiej - standaryzycja i adaptacja
Sznajder, Andrzej
;
Witek-Hajduk, Marzanna Katarzyna
- In:
Gospodarka narodowa : the Polish journal of economics
20
(
2009
)
4
,
pp. 25-54
Persistent link: https://www.econbiz.de/10003857509
Saved in:
72
International
marketing
adaption versus
standardisation
of multinational companies
Vrontis, Demetris
;
Thrassou, Alkis
;
Lamprianou, Iasonas
- In:
International marketing review
26
(
2009
)
4/5
,
pp. 477-500
Persistent link: https://www.econbiz.de/10009523108
Saved in:
73
Structure of
marketing
decision making and
international
marketing
standardisation
strategies
Chung, Henry F. L.
- In:
European journal of marketing : EJM
43
(
2009
)
5/6
,
pp. 794-825
Persistent link: https://www.econbiz.de/10009525829
Saved in:
74
Influences of culture and market convergence on the
international
advertising strategies of multinational corporations in North America, Europe and Asia
Jiang, Jing
;
Wei, Ran
- In:
International marketing review
29
(
2012
)
6
,
pp. 597-622
Persistent link: https://www.econbiz.de/10009678950
Saved in:
75
International
standardization of channel management and its behavioral and performance outcomes
Shoham, Aviv
;
Makovec Brencic, Maja
;
Virant, Vesna
; …
- In:
Journal of international marketing
16
(
2008
)
2
,
pp. 120-151
Persistent link: https://www.econbiz.de/10003735802
Saved in:
76
Marketing
mix
standardisation
in
international
marketing
: an empirical investigation of the degree of
marketing
programme
standardisation
in German companies and its internal and...
Richter, Tobias
-
2002
Persistent link: https://www.econbiz.de/10001607579
Saved in:
77
Exportstrategien deutscher Brauereien im europäischen Binnenmarkt : eine empirische Untersuchung über das Standardsierungspotential internationaler Marketingstrategien deutscher Br...
Heinrich, Michael
-
2000
Persistent link: https://www.econbiz.de/10001458553
Saved in:
78
Globalizing internationals: standardization of product and
marketing
strategies in the ICT field
Gabrielsson, Peter
;
Gabrielsson, Mika
- In:
Internationalization : firm strategies and management
,
(pp. 100-119)
.
2003
Persistent link: https://www.econbiz.de/10001754305
Saved in:
79
International
advertising strategy in "new" Asia : a country-of-origin approach on standardization vs. customization
Meng, Juan
;
Mummalaneni, Venkatapparao
- In:
International business and economics research journal
8
(
2009
)
5
,
pp. 45-56
Persistent link: https://www.econbiz.de/10003845800
Saved in:
80
Erfolgswirkungen der internationalen Marketingstandardisierung
Meffert, Heribert
;
Bolz, Joachim
-
1994
Persistent link: https://www.econbiz.de/10013330135
Saved in:
First
Prev
4
5
6
7
8
9
10
11
12
13
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
