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Customers create customers! : assessing the role of perceived personalization, online advertising engagement and online users' modes in generating positive e-WOM
Noor, Uzma; Mansoor, Mahnaz; Shamim, Amjad - In: Asia-Pacific journal of business administration 16 (2024) 2, pp. 392-409
Persistent link: https://www.econbiz.de/10014514454
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Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter
Natarajan, Thamaraiselvan; Balakrishnan, Janarthanan; … - In: International journal of internet marketing and … 8 (2014) 4, pp. 264-284
Persistent link: https://www.econbiz.de/10011349111
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Investigating social commerce as an alternate model for online commerce in developing countries : a case of Pakistani economy
Talat, Amina; Azar, Sana; Yousaf, Muhammad Waqar - In: Pakistan journal of commerce and social sciences 7 (2013) 1, pp. 223-242
The study is an empirical quantitative research. In light of intense literature review it proposes a new model for effectiveness of social commerce in Pakistan. It has three objectives. It firstly investigates the relationship between perceived risk, social networking focus, and perceived value...
Persistent link: https://www.econbiz.de/10010260193
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The importance of social media on holiday visitors' choices : the case of Athens, Greece
Kavoura, Androniki; Stavrianeas, Aikaterini - In: EuroMed journal of business 10 (2015) 3, pp. 360-374
Persistent link: https://www.econbiz.de/10011480844
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Facebook advertisements and purchase of weight-loss products
Raghupathi, Viju; Fogel, Joshua - In: Journal of medical marketing : device, diagnostic and … 13 (2013) 4, pp. 201-211
Persistent link: https://www.econbiz.de/10010389837
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Investigation of attributes influencing the attractiveness of mobile commerce advertisements on the facebook platform
Cvirka, Donatas; Rudienė, Elzė; Morkūnas, Mangirdas - In: Economies : open access journal 10 (2022) 2, pp. 1-21
value of mobile commerce, positively associated with attitude towards advertising channels. The Facebook social network has … perceived advertising values and attitudes towards Facebook ads on mobile commerce, influenced the intention to buy. …
Persistent link: https://www.econbiz.de/10013164472
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Predicting consumer avoidance of native advertising on social networking sites : a survey of facebook users
Chung, Yoo Jin; Kim, Eunice - In: Journal of promotion management : innovations in … 27 (2021) 1, pp. 1-26
Persistent link: https://www.econbiz.de/10012385169
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Taxation and global spillovers in the digital advertising market : theory and evidence from Facebook
Lassmann, Andrea; Liberini, Federica; Russo, Antonio; … - 2020
We study the effects of taxation on the international online advertising market, using data on Facebook ad prices …, Facebook users product preferences and international trade. Our data encompass a de facto increase in the platform's corporate …
Persistent link: https://www.econbiz.de/10012174804
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"This post is sponsored" : effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of Facebook
Boerman, Sophie C.; Willemsen, Lotte M.; Aa, Eva P. van der - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 82-92
Persistent link: https://www.econbiz.de/10011695237
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Social media marketing : comparative effect of advertisement sources
Shareef, Mahmud Akhter; Mukerji, Bhasker; Dwivedi, … - In: Journal of retailing and consumer services 46 (2019), pp. 58-69
Persistent link: https://www.econbiz.de/10011980784