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An empirical investigation on the antecedents of consumers' cognitions of and attitudes towards digital signage advertising
Lee, Heejun; Cho, Chang-Hoan - In: International journal of advertising : the review of … 38 (2019) 1, pp. 97-115
Persistent link: https://www.econbiz.de/10012200207
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Modeling shopper responses to retail digital signage
Dennis, Charles; Newman, Andrew J.; Michon, Richard; … - In: Advanced technologies management for retailing : …, (pp. 41-69). 2011
Persistent link: https://www.econbiz.de/10009375534
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Investigating consumer behavioural intention to utilise digital signage
Hough, Michelle; Bae, Young Han; Jun, Jong Woo - In: International journal of internet marketing and … 10 (2016) 4, pp. 255-269
Persistent link: https://www.econbiz.de/10011688469
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Developing a framework to improve virtual shopping in digital malls with intelligent self-service systems
Demirkan, Haluk; Spohrer, Jim - In: Journal of retailing and consumer services 21 (2014) 5, pp. 860-868
Persistent link: https://www.econbiz.de/10010407212
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Out-of-home advertising : a bibliometric review
Wilson, Rick T. - In: International journal of advertising : the review of … 43 (2024) 2, pp. 286-320
Persistent link: https://www.econbiz.de/10014550812
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Retail store industrial supply sales during COVID-19 pandemic
Méndez-Torres, Brenda-Alejandra; Cano-Olivos, Patricia - In: Global journal of business research : GJBR 15 (2021) 1, pp. 67-76
Persistent link: https://www.econbiz.de/10012671265
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Untangling the cultural component behind the contextual placement of out-of-home advertising
Amirshahi, Mirahmad; Jafari Dizicheh, Samira; Wilson, … - In: International journal of market research 61 (2019) 5, pp. 502-517
Persistent link: https://www.econbiz.de/10012172401
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Happy grocery shopper : the creation of positive emotions through affective digital signage content
Garaus, Marion; Wagner, Udo; Manzinger, Sandra - In: Technological forecasting & social change : an … 124 (2017), pp. 295-305
Persistent link: https://www.econbiz.de/10011899414
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Do companions really enhance shopping? : assessing social lift over forms of shopper value in Mexico
Mora, José-Domingo; González, Eva M. - In: Journal of retailing and consumer services 28 (2016), pp. 228-239
Persistent link: https://www.econbiz.de/10011434170
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The thrill of victory : women and sport shopping
O'Donnell, Kathleen A.; Strebel, Judi - In: Journal of retailing and consumer services 28 (2016), pp. 240-251
Persistent link: https://www.econbiz.de/10011434173