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89
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85
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82
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79
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78
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78
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76
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75
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72
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72
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70
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70
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69
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67
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67
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66
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65
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64
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63
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60
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60
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59
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58
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57
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57
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56
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Laroche, Michel
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Young consumers : insight and ideas for responsible marketers
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IZA Discussion Paper
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101
Global cause awareness : tracking awareness through electronic word of mouth
Davis, Lenita
;
Rountree, Melissa Markley
;
Davis, Jullet A.
- In:
Journal of nonprofit & public sector marketing
28
(
2016
)
3
,
pp. 252-272
Persistent link: https://www.econbiz.de/10011591276
Saved in:
102
eWOM
, eReferral and gender in the virtual community
Abubakar, Abubakar Mohammed
;
Ilkan, Mustafa
;
Sahin, Pinar
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 692-710
Persistent link: https://www.econbiz.de/10011534928
Saved in:
103
Negative online consumer reviews : effects of different responses
Ullrich, Sebastian
;
Brunner, Christian Boris
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 66-77
Persistent link: https://www.econbiz.de/10010514473
Saved in:
104
Compliance with
eWOM
: the influence of hotel reviews on booking intention from the perspective of consumer conformity
Tsao, Wen-Chin
;
Hsieh, Ming-Tsang
;
Shih, Li-Wen
;
Lin, …
- In:
International journal of hospitality management
46
(
2015
),
pp. 99-111
Persistent link: https://www.econbiz.de/10011301989
Saved in:
105
Hotel attribute performance,
eWOM
motivations, and media choice
Yen, Chih-Lun Alan
;
Tang, Chun-Hung
- In:
International journal of hospitality management
46
(
2015
),
pp. 79-88
Persistent link: https://www.econbiz.de/10011301994
Saved in:
106
Evaluating loyalty constructs among hotel reward program members using
eWOM
Berezan, Orie
;
Raab, Carola
;
Tanford, Sarah
;
Kim, Yen-Soon
- In:
Journal of hospitality & tourism research : JHTR ; the …
39
(
2015
)
2
,
pp. 198-224
Persistent link: https://www.econbiz.de/10011282979
Saved in:
107
eWOM
via social networking site : source versus message credibility
Kapoor, Payal S.
;
Jayasimha, K. R.
;
Sadh, Ashish
; …
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 19-47
Persistent link: https://www.econbiz.de/10012199986
Saved in:
108
A new framework of electronic word-of-mouth in social networking sites : the system-based approach
Jami Pour, Mona
;
Lotfiyan, Zahra
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 48-70
Persistent link: https://www.econbiz.de/10012199990
Saved in:
109
Users awareness of native advertising from Instagram media publishers : the effects of Instagram's branded content tool on attitudes and behavioural intent
Iacobucci, Serena
;
De Cicco, Roberta
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 71-90
Persistent link: https://www.econbiz.de/10012200009
Saved in:
110
The effects of
eWOM
characteristics on consumer ratings : evidence from TripAdvisor.com
Yoon, Yeohong
;
Kim, Alex Jiyoung
;
Kim, Jeeyeon
;
Choi, …
- In:
International journal of advertising : the review of …
38
(
2019
)
5
,
pp. 684-703
Persistent link: https://www.econbiz.de/10012200312
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