//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Product involvement, WOM and e...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
81,955
Konsumentenverhalten
79,475
Theorie
9,227
Youth
9,220
Theory
9,057
Relationship marketing
8,990
Jugendliche
8,963
Beziehungsmarketing
8,961
Brand management
7,543
Markenführung
7,502
Brand image
6,694
Markenimage
6,649
USA
5,923
Customer satisfaction
5,738
Social Web
5,724
Social web
5,719
Online-Handel
5,655
Online retailing
5,642
Kundenzufriedenheit
5,579
United States
5,485
Online-Marketing
5,127
Internet marketing
5,109
Deutschland
4,961
Viral marketing
4,806
Virales Marketing
4,786
Service quality
4,442
Dienstleistungsqualität
4,394
Germany
4,278
Brand
4,267
Markenartikel
4,256
Einzelhandel
4,124
Retail trade
4,085
Werbewirkung
3,727
Electronic Commerce
3,695
Advertising effects
3,686
E-commerce
3,582
Verbraucherverhalten
3,570
Experiment
3,547
Emotion
3,237
Advertising
3,156
more ...
less ...
Online availability
All
Undetermined
34,304
Free
23,720
Type of publication
All
Article
63,695
Book / Working Paper
35,695
Journal
249
Other
20
Type of publication (narrower categories)
All
Article in journal
53,863
Aufsatz in Zeitschrift
53,863
Graue Literatur
9,723
Non-commercial literature
9,723
Working Paper
8,307
Arbeitspapier
7,556
Aufsatz im Buch
5,561
Book section
5,561
Hochschulschrift
2,887
research-article
2,597
Thesis
1,973
Collection of articles of several authors
1,348
Sammelwerk
1,348
Aufsatzsammlung
837
Conference paper
560
Konferenzbeitrag
560
Konferenzschrift
522
Dissertation u.a. Prüfungsschriften
491
Amtsdruckschrift
424
Government document
424
Bibliografie enthalten
382
Bibliography included
382
Collection of articles written by one author
340
Sammlung
340
Case study
304
Fallstudie
304
Lehrbuch
250
Conference proceedings
211
Textbook
208
Reprint
185
Article
181
review-article
176
conceptual-paper
161
Statistik
154
Statistics
121
review
119
Ratgeber
102
Bibliographie
100
case-report
89
Guidebook
86
more ...
less ...
Language
All
English
88,459
German
8,122
Undetermined
1,838
French
510
Spanish
213
Polish
145
Italian
99
Russian
74
Swedish
74
Portuguese
53
Danish
46
Norwegian
36
Hungarian
33
Dutch
33
Finnish
23
Romanian
14
Croatian
13
Slovak
12
Czech
9
Lithuanian
8
Bulgarian
5
Slovenian
4
Chinese
4
Arabic
3
Serbian
3
Turkish
3
Indonesian
2
Multiple languages
2
Bosnian
1
Hindi
1
Macedonian
1
Malay (macrolanguage)
1
more ...
less ...
Author
All
Han, Heesup
123
Belk, Russell W.
114
Phau, Ian
107
Mattila, Anna S.
106
Grunert, Klaus G.
101
Huber, Frank
93
Sutter, Matthias
89
Lusk, Jayson L.
85
Bauer, Hans H.
83
Foxall, Gordon R.
82
Herrmann, Andreas
82
Gierl, Heribert
80
Wiedmann, Klaus-Peter
80
Khare, Arpita
79
Usman, Osly
78
Sheth, Jagdish N.
77
Grossman, Michael
75
Loureiro, Sandra Maria Correia
73
Dwivedi, Yogesh Kumar
71
Grewal, Dhruv
70
Nayga, Rodolfo M.
68
Septianto, Felix
68
Agarwal, Sumit
67
Bagozzi, Richard P.
67
Laroche, Michel
66
Stavins, Joanna
66
Bruwer, Johan
63
Wansink, Brian
63
Walsh, Gianfranco
62
Paul, Justin
60
Pelsmacker, Patrick de
60
Verhoef, Peter C.
59
Jang, Soocheong
57
Ko, Eunju
57
Chan, Kara
56
Chintagunta, Pradeep K.
56
Janssen, Maarten C. W.
56
Thøgersen, John
56
Chaloupka, Frank J.
55
Rajagopal
54
more ...
less ...
Institution
All
National Bureau of Economic Research
781
Springer Fachmedien Wiesbaden
150
OECD
115
Mathematica Policy Research
39
World Bank
39
eSocialSciences
37
American Marketing Association
36
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
33
Verlag Dr. Kovač
32
European Association of Agricultural Economists - EAAE
30
IGI Global
30
International Energy Agency
30
Institut für Demoskopie Allensbach
27
Deutsches Jugendinstitut
25
Information Resources Management Association
25
International Labour Organization (ILO), United Nations
25
Nordic Council of Ministers
25
Europäische Kommission
23
World Bank Group
23
Economics Research, World Bank Group
21
Books on Demand GmbH <Norderstedt>
20
Edward Elgar Publishing
20
Friedrich-Schiller-Universität Jena
20
European Centre for the Development of Vocational Training
19
Weltbank
16
Institute for the Study of Labor (IZA)
15
Inter-American Development Bank
15
Nomos Verlagsgesellschaft
15
Universität Mannheim
15
Center for Tobacco Control Research and Education, UC San Francisco
14
INSEAD
14
Institut für Arbeitsmarkt- und Berufsforschung (IAB)
13
Organisation for Economic Co-operation and Development
13
Europäische Kommission / Gemeinsame Forschungsstelle
12
Centre for Educational Research and Innovation
11
Deutsche Shell-Aktiengesellschaft / Jugendwerk
11
Deutsches Institut für Wirtschaftsforschung / Projektgruppe Das Sozio-Ökonomische Panel
11
Forschungsinstitut zur Zukunft der Arbeit
11
Haufe-Lexware GmbH & Co. KG
11
RWTH Aachen
11
more ...
less ...
Published in...
All
Journal of business research : JBR
2,054
Journal of retailing and consumer services
1,955
International journal of consumer studies
790
NBER working paper series
774
International journal of hospitality management
760
Psychology & marketing
695
Working paper / National Bureau of Economic Research, Inc.
652
NBER Working Paper
605
Journal of consumer research : JCR ; an interdisciplinary bimonthly
587
The journal of product & brand management
398
Asia Pacific journal of marketing and logistics
397
Discussion paper series / IZA
395
European Journal of Marketing
379
Journal of Consumer Marketing
379
SpringerLink / Bücher
372
European journal of marketing : EJM
365
Journal of marketing research : JMR
362
The journal of brand management : an international journal
359
Management science : journal of the Institute for Operations Research and the Management Sciences
353
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
348
Journal of travel and tourism marketing
340
Tourism management : research, policies, practice
335
Journal of international consumer marketing
328
Journal of marketing management : MM
326
Journal of marketing communications
315
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
309
Journal of marketing
309
Journal of retailing
309
Cogent business & management
301
Journal of fashion marketing and management
300
Marketing letters : a journal of research in marketing
299
International journal of retail & distribution management
294
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
294
Journal of consumer behaviour : an international research review
293
The journal of consumer marketing
293
Young consumers : insight and ideas for responsible marketers
292
The international review of retail, distribution and consumer research
291
IZA Discussion Paper
279
International journal of contemporary hospitality management
278
Journal of the Academy of Marketing Science
278
more ...
less ...
Source
All
ECONIS (ZBW)
90,642
USB Cologne (EcoSocSci)
3,286
Other ZBW resources
3,250
RePEc
1,259
EconStor
1,036
BASE
111
OLC EcoSci
45
ArchiDok
24
USB Cologne (business full texts)
6
more ...
less ...
Showing
81
-
90
of
99,659
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
81
Evaluating loyalty constructs among hotel reward program members using
eWOM
Berezan, Orie
;
Raab, Carola
;
Tanford, Sarah
;
Kim, Yen-Soon
- In:
Journal of hospitality & tourism research : JHTR ; the …
39
(
2015
)
2
,
pp. 198-224
Persistent link: https://www.econbiz.de/10011282979
Saved in:
82
Do online hotel rating schemes influence booking behaviors?
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
International journal of hospitality management
49
(
2015
),
pp. 28-36
Persistent link: https://www.econbiz.de/10011377610
Saved in:
83
Compliance with
eWOM
: the influence of hotel reviews on booking intention from the perspective of consumer conformity
Tsao, Wen-Chin
;
Hsieh, Ming-Tsang
;
Shih, Li-Wen
;
Lin, …
- In:
International journal of hospitality management
46
(
2015
),
pp. 99-111
Persistent link: https://www.econbiz.de/10011301989
Saved in:
84
Hotel attribute performance,
eWOM
motivations, and media choice
Yen, Chih-Lun Alan
;
Tang, Chun-Hung
- In:
International journal of hospitality management
46
(
2015
),
pp. 79-88
Persistent link: https://www.econbiz.de/10011301994
Saved in:
85
Beyond the credibility of electronic word of mouth : exploring
eWOM
adoption on social networking sites from affective and curiosity perspectives
Fang, Yu-hui
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 67-101
Persistent link: https://www.econbiz.de/10010360056
Saved in:
86
Electronic word-of-mouth : does the number of reviewing customersand the dispersion of star rating affect evaluations?
Hüttl-Maack, Verena
;
Gierl, Heribert
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
59
(
2013
)
4
,
pp. 6-18
Persistent link: https://www.econbiz.de/10010227988
Saved in:
87
Electronic word of mouth impacts : a spotlight on customer integration
Lis, Bettina
;
Horst, Marian
- In:
Journal of media business studies
10
(
2013
)
4
,
pp. 41-62
Persistent link: https://www.econbiz.de/10010233177
Saved in:
88
Some remarks on the internal consistency of online consumer reviews
Schindler, Diana
;
Decker, Reinhold
- In:
Australasian marketing journal
21
(
2013
)
4
,
pp. 221-227
Persistent link: https://www.econbiz.de/10010242965
Saved in:
89
Credibility of anonymous online product reviews : a language expectancy perspective
Jensen, Matthew L.
;
Averbeck, Joshua M.
;
Zhang, Zhu
; …
- In:
Journal of management information systems : JMIS
30
(
2013/14
)
1
,
pp. 293-323
Persistent link: https://www.econbiz.de/10010195892
Saved in:
90
What in consumer reviews affects the sales of mobile apps : a multifacet sentiment analysis approach
Liang, Ting-Peng
;
Li, Xin
;
Yang, Chin-Tsung
;
Wang, Mengyue
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
2
,
pp. 236-260
Persistent link: https://www.econbiz.de/10011434160
Saved in:
First
Prev
5
6
7
8
9
10
11
12
13
14
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->