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How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories
Loureiro, Sandra Maria Correia; Friedmann, Enav; … - In: Journal of business research : JBR 164 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014303784
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Understanding damage to and reparation of brand trust : a closer look at image congruity in the context of negative publicity
Tong, Zelin; Feng, Jingdan; Liu, Fang - In: The journal of product & brand management 32 (2023) 1, pp. 157-170
Persistent link: https://www.econbiz.de/10013552948
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Building company reputation and brand equity through CSR : the mediating role of trust
Fatma, Mobin; Rahman, Zillur; Khan, Imran - In: The international journal of bank marketing : IJBM 33 (2015) 6, pp. 840-856
Persistent link: https://www.econbiz.de/10011456329
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Corporate social responsibility and brand equity of operating telecoms : brand reputation as a mediating effect
Ahmad, Alaeddin Mohammad Khalaf; Shattal, Mira Hashem Abu; … - In: International journal of sustainable economy : IJSE 14 (2022) 1, pp. 78-97
Persistent link: https://www.econbiz.de/10012800974
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The effect of corporate social responsibility reputation on consumer support for cause-related marketing
Kim, Hyuksoo; Youn, Seounmi; Lee, Doohwang - In: Total quality management & business excellence 30 (2019) 6, pp. 682-707
Persistent link: https://www.econbiz.de/10012199778
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Impact of perceived corporate citizenship on purchase intention : across the fear of COVID-19 during the COVID-19 pandemic
Arachchi, H. A. Dimuthu Maduranga; Weerasiri R. A. S.; … - In: South Asian journal of marketing 3 (2022) 1, pp. 38-59
), and furthermore, a partial mediation was shown for the indirect approach. In addition, personal norms and fear to COVID-19 …
Persistent link: https://www.econbiz.de/10013341527
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Modeling the impact of corporate social responsibility on sustainable purchase intentions : insights into brand trust and brand loyalty
Huo, Chunhui; Hameed, Javaria; Mo, Zhang; Bin Mohd Ali, … - In: Economic research 35 (2022) 1,4, pp. 4710-4739
Persistent link: https://www.econbiz.de/10014390663
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Sustainability through the lens of the professional adviser : the case for brand trust
Stoica, Michael; Hickman, Thomas M. - In: The journal of product & brand management 31 (2022) 5, pp. 689-701
Persistent link: https://www.econbiz.de/10013407484
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The influence factors of brand loyalty : mobile phone industry
Khundyz, Zyeinyelkhaan - In: Inventi impact: retailing & consumer services (2018) 4, pp. 224-233
Persistent link: https://www.econbiz.de/10012130322
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The mediation role of brand trust and satisfaction between brand image and loyalty
Gelaidan, Hamid Mahmood; Mabkhot, Hashed Ahmad; … - In: Journal for global business advancement : JGBA 14 (2021) 6, pp. 845-862
Persistent link: https://www.econbiz.de/10013353220