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Advertising
60
Werbung
53
Consumer behaviour
48
Konsumentenverhalten
47
USA
34
United States
32
Advertising effects
31
Werbewirkung
31
Brand image
20
China
20
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20
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19
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19
International marketing
18
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16
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12
Marketingmanagement
12
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11
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10
Corporate social responsibility
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Unternehmensgründung
10
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South Korea
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Multinationales Unternehmen
7
Standardisierung
7
Standardization
7
Südkorea
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Transnational corporation
7
Beziehungsmarketing
6
Comparison
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EU countries
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EU-Staaten
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Personality psychology
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295
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37
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1
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177
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21
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research-article
11
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10
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1
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Language
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English
254
Undetermined
79
Author
All
Taylor, Charles Raymond
115
Taylor, Charles R.
79
Zhang, Yuli
54
Taylor, Charles Robert
38
Kwak, Hyokjin
37
Puzakova, Marina
24
Okazaki, Shintaro
17
Ko, Eunju
11
Mueller, Barbara
9
Rocereto, Joseph F.
9
Zou, Shaoming
9
Lee, Doo-Hee
8
Li, Qianwen
8
Zinkhan, George M.
8
Sarstedt, Marko
7
Tang, Jintong
7
Capella, Michael L.
6
Schwaiger, Manfred
6
Song, Shiji
6
TAYLOR, CHARLES R.
6
Tang, Zhi
6
Kim, Juran
5
Kim, Kyung Hoon
5
Osland, Gregory E.
5
Yang, Jun
5
Andras, Trina Larsen
4
Chiong, Raymond
4
Dahl, Stephan
4
Eagle, Lynne C.
4
Franke, George R.
4
Marino, Louis D.
4
Pelsmacker, Patrick de
4
Raithel, Sascha
4
Ringle, Christian M.
4
Sarkees, Matthew E.
4
Schlittgen, Rainer
4
Yin, Juelin
4
Bowen, C. Luke
3
Choi, Yung Kyun
3
Costello, John P.
3
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International journal of advertising : the quarterly review of marketing communications
34
International journal of advertising : the review of marketing communications
28
Journal of business research : JBR
15
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of advertising research
10
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
10
Journal of international marketing
8
International Marketing Review
7
Advances in international marketing
6
Journal of advertising
6
Journal of consumer affairs : official publication of the American Council on Consumer Interests
6
Psychology & marketing
6
Conference Board report
5
International marketing review
5
Journal of Chinese entrepreneurship
5
American journal of agricultural economics
4
Journal of current issues and research in advertising
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Measurement and research methods in international marketing
4
The SAGE handbook of marketing ethics
4
Advances in international marketing : a research annual
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of Business Research
3
Journal of Consumer Affairs
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing
3
Computers & operations research : and their applications to problems of world concern ; an international journal
2
Cross-cultural buyer behavior
2
Emerging markets, finance & trade : a journal of the Society for the Study of Emerging Markets
2
Entrepreneurship, theory and practice : ET & P
2
European Journal of Marketing
2
European journal of operational research : EJOR
2
Frontiers of business research in China : selected publications from Chinese universities
2
International advertising and communication : current insights and empirical findings
2
International journal of internet marketing and advertising : IJIMA
2
International marketing ; Vol. 2
2
Journal of Advertising Research
2
Journal of Consumer Marketing
2
Journal of Small Business and Enterprise Development
2
Journal of business ethics : JOBE
2
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Source
All
ECONIS (ZBW)
225
OLC EcoSci
65
Other ZBW resources
20
RePEc
16
USB Cologne (EcoSocSci)
6
BASE
1
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41
Future needs in gender and LGBT advertising portrayals : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 971-973
Persistent link: https://www.econbiz.de/10013362119
Saved in:
42
Marketing in Asia Pacific and beyond
Taylor, Charles Raymond
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10000603026
Saved in:
43
The effect of cigarette advertising bans on consumption : a meta-analysis
Capella, Michael L.
;
Taylor, Charles Raymond
;
Webster, …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 7-18
Persistent link: https://www.econbiz.de/10003732268
Saved in:
44
Special issue: New media: mobile advertising and marketing
Taylor, Charles Raymond
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003757301
Saved in:
45
Does having a market orientation lead to higher levels of relationship commitment and business performance? : evidence from the Korean robotics industry
Taylor, Charles Raymond
;
Kim, Kyung Hoon
;
Ko, Eunju
; …
- In:
Industrial marketing management : the international …
37
(
2008
)
7
,
pp. 825-832
Persistent link: https://www.econbiz.de/10003781855
Saved in:
46
Factors that influence multinational corporations' control of their operations in foreign markets : an empirical investigation
Dong, Beibei
;
Zou, Shaoming
;
Taylor, Charles Raymond
- In:
Journal of international marketing
16
(
2008
)
1
,
pp. 98-119
Persistent link: https://www.econbiz.de/10003771408
Saved in:
47
Does DTC advertising provide information or create market power? Evidence from the US and New Zealand
Taylor, Charles Raymond
;
Capella, Michael L.
;
Kozup, John C.
- In:
Cross-cultural buyer behavior
,
(pp. 9-30)
.
2007
Persistent link: https://www.econbiz.de/10003478095
Saved in:
48
Special issue on advertising regulation and self-regulation
Taylor, Charles Raymond
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003931071
Saved in:
49
The advertising regulation and self-regulation issues ripped from the headlines with (sometimes missed) opportunities for disciplined multidisciplinary research
Rotfeld, Herbert Jack
;
Taylor, Charles Raymond
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 5-14
Persistent link: https://www.econbiz.de/10003931087
Saved in:
50
Art for the sake of the corporation : Audi, BMW Group, DaimlerCrysler, Montblanc, Siemens, and Volkswagen help explore the effect of sponsorship on corporate reputations
Schwaiger, Manfred
;
Sarstedt, Marko
;
Taylor, Charles Raymond
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 77-90
Persistent link: https://www.econbiz.de/10003971437
Saved in:
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