Similar Search Results

Separating substitution and psychological effects of price with a two-step conjoint approach : application to luxury goods

Yao, Alex Yao; Yang, Sha; Sudhir, K. - In: International journal of research in marketing : IJRM ; … 41 (2024) 2, pp. 344-361

Persistent link: https://www.econbiz.de/10015057461

Decomposing the effects of online customer reviews on brand, price, and product attributes

Kostyra, Daniel; Reiner, Jochen; Natter, Martin; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 11-26

Persistent link: https://www.econbiz.de/10011490792

When higher prices increase sales : how chronic and manipulated desires for conspicuousness and rarity moderate price's impact on choice of luxury brands

Hwang, Yookyung; Ko, Eunju; Megehee, Carol M. - In: Journal of business research : JBR 67 (2014) 9, pp. 1912-1920

Persistent link: https://www.econbiz.de/10010379207

Fooled by heteroscedastic randomness : local consistency breeds extremity in price-based quality inferences

Langhe, Bart de; Van Osselaer, Stijn M. J.; Puntoni, Stefano - In: Journal of consumer research : JCR ; an … 41 (2014/15) 4, pp. 978-994

Persistent link: https://www.econbiz.de/10010473333

Compromise pricing in luxury

Parguel, Béatrice; Fraccaro, Annalisa; Macé, Sandrine - In: The journal of product & brand management 31 (2022) 3, pp. 506-517

Persistent link: https://www.econbiz.de/10013164372

Unleashing the power of luxury : antecedents of luxury brand perception and effects on luxury brand strength

Hennigs, Nadine; Wiedmann, Klaus-Peter; Behrens, Stefan; … - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 705-715

Persistent link: https://www.econbiz.de/10010197484

The role of brand experience, brand resonance and brand trust in luxury consumption

Husain, Rehan; Paul, Justin; Koles, Bernadett - In: Journal of retailing and consumer services 66 (2022), pp. 1-16

Persistent link: https://www.econbiz.de/10013209656

The LGBTQAI+ community and luxury brands : exploring drivers of luxury consumption in South Africa

Madinga, Nkosivile Welcome; Maziriri, Eugine Tafadzwa; … - In: African journal of business and economic research : AJBER 16 (2021) 1, pp. 207-225

Persistent link: https://www.econbiz.de/10012815267

What drives Kuwaiti consumers to purchase luxury brands?

Mostafa, Mohamed M.; Arnaout, Jean-Paul - In: The international review of retail, distribution and … 30 (2020) 1, pp. 86-102

Persistent link: https://www.econbiz.de/10012209765

Counterfeit brands and Machiavellianism : consequences of counterfeit use for social perception

Razmus, Wiktor; Grabner-Kräuter, Sonja; Adamczyk, Grzegorz - In: Journal of retailing and consumer services 76 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10014460822

1
2
3
4
5
6
7
8
9
10
Next
Last