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Systematic review and bibliometric analysis of the relationship between social identity theory and purchase intention in the past, present, and future
Tuong-Vi Thi Tran; Ha, Minh-Tri Ha; Quang Nhut Ho; Nhu … - In: Journal for global business advancement : JGBA 15 (2022) 6, pp. 782-813
Persistent link: https://www.econbiz.de/10014375420
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Effects of ethnic and global identities on home country brand perceptions : an identity theory perspective
Ewing, Douglas; Zolfagharian, Mohammadali; Heingraj, Sasawan - In: International marketing review 41 (2024) 3/4, pp. 745-766
Persistent link: https://www.econbiz.de/10015057130
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Exploring the impact of Qatar’s soft power sponsorship in the Indian Premier League : a social identity perspective
George, Joliss Helen; Ranjith, V.K. - In: Sport, Business and Management : an international … 14 (2024) 4, pp. 557-577
Persistent link: https://www.econbiz.de/10015061301
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The influence of self-construal on consumer responses to sizing discrepancy
Hyeyoon, Jung; Magnusson, Peter; Peng, Yi - In: International marketing review 40 (2023) 6, pp. 1325-1343
Persistent link: https://www.econbiz.de/10014470376
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Motivators of market mavenism in the retail environment
Goldsmith, Ronald E.; Flynn, Leisa Reinecke; Clark, … - In: Journal of retailing and consumer services 19 (2012) 4, pp. 390-397
Persistent link: https://www.econbiz.de/10009571291
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Influence via comparison-driven self-evaluation and restoration : the case of the low-status influencer
Shalev, Edith; Morwitz, Vicki G. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 5, pp. 964-980
Persistent link: https://www.econbiz.de/10009501078
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The need to have an opinion as a driver of consumer choice
Kokkoris, Michail D.; Kühnen, Ulrich - In: Journal of consumer behaviour : an international … 14 (2015) 2, pp. 92-102
Persistent link: https://www.econbiz.de/10011294146
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Individual goal hierarchies as antecedents of market structure
Paulssen, Marcel - 2000
Persistent link: https://www.econbiz.de/10001480795
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Evaluating the influence of individuals' personality characteristics on the preference of choosing and buying goods with an emphasis on the moderating role of mental involvement
Aghdaie, Fathollah Amiri; Talaie, Hamidreza; … - In: International journal of productivity and quality … 31 (2020) 4, pp. 574-592
Persistent link: https://www.econbiz.de/10012516390
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How close do we feel to virtual product to make a purchase decision? : impact of perceived proximity to virtual product and temporal purchase intention
Poushneh, Atieh - In: Journal of retailing and consumer services 63 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012665918