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The relationship between Islamic marketing ethics and brand credibility : a case of pharmaceutical industry in Yemen
Al-Nashmi, Murad Mohammed; Almamary, Abdulkraim Abdullah - In: Journal of Islamic marketing : JIMA 8 (2017) 2, pp. 261-288
Persistent link: https://www.econbiz.de/10011750367
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Islamic advertising in Nigeria : an assessment
Abdullahi, Shafiu Ibrahim - In: International journal of islamic marketing and branding 2 (2017) 1, pp. 65-84
Persistent link: https://www.econbiz.de/10011777830
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Strategic Islamic Marketing : A Roadmap for Engaging Muslim Consumers
Alserhan, Baker Ahmad (ed.); Ramadani, Veland (ed.);  … - 2022
Perspectives of Islamic Entrepreneurship and Marketing -- Entrepreneurship Orientation, Practices, and Performance in Islam …An Introduction to Strategic Islamic Marketing -- Halal Industry: Threats and Barriers -- Halal Industry: Threats and … Barriers -- Does the Non-Muslim Segment Matter in Strategic Islamic Marketing? A Literary Insight with Practical Implications …
Persistent link: https://www.econbiz.de/10013270890
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Islamic marketing and branding : thinking outside the box
Boulanouar, Aisha Wood - In: International journal of islamic marketing and branding 1 (2015) 2, pp. 123-130
Persistent link: https://www.econbiz.de/10011546794
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Exploring the effects of an Islamic branding strategy for non-food products in Indonesia
Sari, Dessy Kurnia; Suziana, Suziana; Games, Donard - In: International journal of islamic marketing and branding 4 (2019) 2, pp. 131-145
Persistent link: https://www.econbiz.de/10012209112
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Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid; Bang, Nguyen; Melewar, T. C.; … - In: Journal of global marketing 32 (2019) 4, pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
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Islamic apparel brand personality model
Zaki, Rana M.; Kheir El Din, Amr; Elseidi, Reham I. - In: Journal of Islamic marketing 14 (2023) 2, pp. 484-503
Persistent link: https://www.econbiz.de/10013536402
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Marketing to the educated Muslim woman
Kuswadi, Nauar; Jaafar, Ameena; Nurhafihz Bin Noor - In: International journal of islamic marketing and branding 2 (2017) 2, pp. 156-169
Persistent link: https://www.econbiz.de/10011803296
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Impact of religion on the effectiveness of the promotional aspect of product packages in Muslim countries
Almossawi, Mohammed M. - In: Asia Pacific journal of marketing and logistics 26 (2014) 5, pp. 687-706
Persistent link: https://www.econbiz.de/10010462613
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The relationship between celebrities' credibility and advertising effectiveness : the mediation role of religiosity
Mansour, Ilham Hassan Fathelrahman; Diab, Dalia … - In: Journal of Islamic marketing : JIMA 7 (2016) 2, pp. 148-166
Persistent link: https://www.econbiz.de/10011562971