Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Dictionary of marketing commun...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketing
31,411
Marketingmanagement
17,080
Marketing management
16,491
Consumer behaviour
4,028
Theorie
3,968
Theory
3,952
Konsumentenverhalten
3,892
Deutschland
3,367
Germany
2,981
marketing
2,596
Relationship marketing
2,554
Beziehungsmarketing
2,520
USA
2,208
United States
2,021
Brand management
1,959
Strategisches Management
1,942
Markenführung
1,940
Online-Marketing
1,663
Internet marketing
1,625
Marktforschung
1,431
Management
1,416
Innovation
1,362
Werbung
1,346
Unternehmenserfolg
1,247
Firm performance
1,200
Advertising
1,196
Strategic management
1,159
Marketing theory
1,138
Marketingtheorie
1,131
Agribusiness
1,104
Market research
1,095
SME
1,047
Social Web
1,045
Social web
1,042
KMU
1,034
Internationales Marketing
984
International marketing
929
Economics
847
Electronic Commerce
841
Markenimage
838
more ...
less ...
Online availability
All
Free
10,049
Undetermined
9,213
Type of publication
All
Book / Working Paper
26,045
Article
20,837
Other
523
Journal
469
Type of publication (narrower categories)
All
Article in journal
10,953
Aufsatz in Zeitschrift
10,953
Aufsatz im Buch
3,733
Book section
3,733
Hochschulschrift
2,330
Graue Literatur
2,168
Non-commercial literature
2,168
Thesis
1,901
Collection of articles of several authors
1,760
Sammelwerk
1,760
Lehrbuch
1,389
research-article
1,282
Textbook
1,149
Aufsatzsammlung
1,064
Working Paper
1,033
Arbeitspapier
916
Bibliografie enthalten
861
Bibliography included
861
Konferenzschrift
797
Case study
691
Fallstudie
691
Dissertation u.a. Prüfungsschriften
576
Conference proceedings
416
Ratgeber
373
Guidebook
350
review-article
331
Handbook
224
Handbuch
224
review
200
conceptual-paper
196
Reprint
187
Congress Report
185
Bibliographie
178
Glossar enthalten
174
Glossary included
174
Festschrift
154
case-report
148
Wörterbuch
142
viewpoint
112
Article
106
more ...
less ...
Language
All
English
26,574
German
11,959
Undetermined
8,268
Hungarian
568
French
244
Russian
133
Polish
119
Spanish
72
Romanian
39
Italian
38
Ukrainian
34
Dutch
28
Portuguese
23
Swedish
22
Lithuanian
21
Finnish
9
Czech
8
Danish
7
Croatian
7
Slovak
7
Turkish
7
Bulgarian
4
Serbian
4
Arabic
2
Kazakh
2
Macedonian
2
Slovenian
2
Old English (ca. 450-1100)
1
Valencian
1
Japanese
1
Nepali
1
Norwegian
1
Chinese
1
more ...
less ...
Author
All
Kotler, Philip
261
Meffert, Heribert
260
Bruhn, Manfred
254
Pepels, Werner
158
Homburg, Christian
124
Irwin, Scott H.
94
Fritz, Wolfgang
93
Wiedmann, Klaus-Peter
89
Kaiser, Harry M.
86
Bauer, Hans H.
80
Belz, Christian
80
Sheth, Jagdish N.
79
Tomczak, Torsten
77
Kirchgeorg, Manfred
70
Reinecke, Sven
68
McDonald, Malcolm
66
Backhaus, Klaus
65
Kleinaltenkamp, Michael
62
Wilson, William W.
62
Good, Darrel L.
61
Esch, Franz-Rudolf
58
Diller, Hermann
57
Huber, Frank
54
Kumar, V.
52
Piercy, Nigel
52
Jabbar, Mohammad A.
51
Kreutzer, Ralf T.
51
Kuß, Alfred
51
Kitchen, Philip J.
50
Ahlert, Dieter
49
Armstrong, Gary
49
Jayne, Thomas S.
49
Keller, Kevin Lane
49
Baker, Michael John
48
Brown, Stephen
48
Zerres, Michael P.
48
Dichtl, Erwin
47
Albers, Sönke
46
Vrontis, Demetris
45
Nufer, Gerd
44
more ...
less ...
Institution
All
Agricultural and Applied Economics Association - AAEA
542
Department of Agricultural, Food and Resource Economics, Michigan State University
236
Charles H. Dyson School of Applied Economics and Management, Cornell University
188
Springer Fachmedien Wiesbaden
169
Department of Agribusiness and Applied Economics, North Dakota State University
147
International Association of Agricultural Economists - IAAE
143
European Association of Agricultural Economists - EAAE
140
Southern Agricultural Economics Association - SAEA
134
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
123
American Marketing Association
119
Economic Research Service, Department of Agriculture
111
African Association of Agricultural Economists - AAAE
98
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
Australian Agricultural and Resource Economics Society - AARES
94
Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
94
Office of the Chief Economist, Department of Agriculture
72
Université Paris-Dauphine (Paris IX)
71
Department of Agricultural & Applied Economics, University of Wisconsin-Madison
51
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
50
Department of Agricultural and Resource Economics, University of California-Berkeley
47
International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR)
45
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
40
Western Agricultural Economics Association - WAEA
40
European Society for Opinion and Marketing Research
34
Food Industry Center, College of Agricultural, Food, and Environmental Sciences
33
HAL
31
Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics
30
Books on Demand GmbH <Norderstedt>
30
Fördergesellschaft Marketing an der Universität Augsburg
30
Zwick Center for Food and Resource Policy, Department of Agricultural and Resource Economics
29
Department of Agricultural and Resource Economics, University of Maryland
26
Edward Elgar Publishing
23
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
23
Graduate School of Business and Economics (GSBE), School of Business and Economics
23
Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
23
University of Western Sydney
23
Agricultural Marketing Service, Department of Agriculture
22
International European Forum on Innovation and System Dynamics in Food Networks
22
WorldFish Center, Consultative Group on International Agricultural Research (CGIAR)
22
IGI Global
21
more ...
less ...
Published in...
All
SpringerLink / Bücher
526
European Journal of Marketing
525
Journal of business research : JBR
431
Industrial marketing management : the international journal for industrial and high-tech firms
309
Marketing Intelligence & Planning
263
Europäische Hochschulschriften / 5
230
Journal of strategic marketing
211
Journal of Food Distribution Research
208
European journal of marketing : EJM
187
Journal of marketing management : MM
175
Springer eBook Collection
174
Journal of the Academy of Marketing Science
157
Journal of marketing
145
Management Science
134
Journal of Agricultural and Applied Economics
130
The journal of business & industrial marketing
128
Gabler Edition Wissenschaft
126
Marketing intelligence & planning
122
Management science : journal of the Institute for Operations Research and the Management Sciences
121
Journal of Consumer Marketing
118
Springer eBook Collection / Business and Economics
114
Journal of marketing communications
109
Lehrbuch
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
101
International Food and Agribusiness Management Review
94
Journal of retailing and consumer services
92
International Journal of Bank Marketing
83
Journal of Business & Industrial Marketing
83
International Marketing Review
82
Journal of marketing education : JME
81
Agricultural Economics Reports
80
Amber Waves
80
2007 Second International Conference, August 20-22, 2007, Accra, Ghana
79
Journal of Product & Brand Management
79
Marketing theory
79
farmdoc daily
74
Review of Marketing and Agricultural Economics
72
The marketing review
72
Agricultural and Resource Economics Review
70
Economics Papers from University Paris Dauphine
69
more ...
less ...
Source
All
ECONIS (ZBW)
29,335
USB Cologne (EcoSocSci)
7,428
RePEc
6,427
Other ZBW resources
2,340
BASE
1,845
EconStor
259
USB Cologne (business full texts)
166
OLC EcoSci
70
ArchiDok
4
more ...
less ...
Showing
91
-
100
of
47,874
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
91
Produktpräferenzanalyse : ein modelltheoretisches und methodisches Konzept zur Marktsimulation mittels Präferenzerfassungsmodellen
Gutsche, Jens
-
1995
Persistent link: https://www.econbiz.de/10000548208
Saved in:
92
Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1996
-
5th ed
Persistent link: https://www.econbiz.de/10000549498
Saved in:
93
The
marketing
book
Baker, Michael John
(
contributor
)
-
1994
-
3., rev. ed
Persistent link: https://www.econbiz.de/10000550885
Saved in:
94
Principles of
marketing
Brassington, Frances
;
Pettitt, Stephen
-
1997
Persistent link: https://www.econbiz.de/10000553481
Saved in:
95
Problems in
marketing
Brown, Milton P.
;
Cardozo, Richard N.
;
Cunningham, Scott M.
-
1968
-
4. ed
Persistent link: https://www.econbiz.de/10000554491
Saved in:
96
Management perspectives in
marketing
Boone, Louis E.
;
Boone, Louis Eugene
-
1972
Persistent link: https://www.econbiz.de/10000555933
Saved in:
97
Marketing
management : [an analytical problem-solving approach to
marketing
]
Boyd, Harper White
;
Massy, William Francis
-
1972
Persistent link: https://www.econbiz.de/10000556108
Saved in:
98
Market and sales forecasting - a total approach
Bolt, Gordon John
-
1971
Persistent link: https://www.econbiz.de/10000556398
Saved in:
99
Principles of
marketing
Diamond, Jay
;
Pintel, Gerald
-
1972
Persistent link: https://www.econbiz.de/10000556589
Saved in:
100
Marketing
Beckman, Theodore N.
;
Davidson, William R.
;
Talarzyk, …
-
1973
-
9. ed
Persistent link: https://www.econbiz.de/10000556850
Saved in:
First
Prev
6
7
8
9
10
11
12
13
14
15
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
