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LGBTQ imagery in advertising : how viewers' political ideology shapes their emotional response to gender and sexuality in advertisements
Northey, Gavin; Dolan, Rebecca; Etheridge, Jane; … - In: Journal of advertising research 60 (2020) 2, pp. 222-236
Persistent link: https://www.econbiz.de/10012293510
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Increasing parental leave uptake : a systems social marketing approach
Duffy, Sarah; Van Esch, Patrick; Yousef, Murooj - In: Australasian marketing journal 28 (2020) 2, pp. 110-118
Persistent link: https://www.econbiz.de/10012253936
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The moderating influence of country of origin information seeking on homophily and product satisfaction
Van Esch, Patrick; Northey, Gavin; Duffy, Sarah; … - In: Country of origin effect : looking back and moving forward, (pp. 40-56). 2019
Persistent link: https://www.econbiz.de/10012008494
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Anthropomorphism and augmented reality in the retail environment
Van Esch, Patrick; Griffith, Denni Arli; Gheshlaghi, … - In: Journal of retailing and consumer services 49 (2019), pp. 35-42
Persistent link: https://www.econbiz.de/10012025826
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Marketing the healthiness of sports drinks : rom physiological to cognitive based benefits
Van Esch, Patrick; Gadsby, Casey Lynn - In: Australasian marketing journal 27 (2019) 3, pp. 179-186
Persistent link: https://www.econbiz.de/10012110331
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The effects of inner packaging color on the desirability of food
Van Esch, Patrick; Heller, Jonas; Northey, Gavin - In: Journal of retailing and consumer services 50 (2019), pp. 94-102
Persistent link: https://www.econbiz.de/10012114125
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Marketing video-enabled social media as part of your e-recruitment strategy : stop trying to be trendy
Van Esch, Patrick; Mente, Margaret - In: Journal of retailing and consumer services 44 (2018), pp. 266-273
Persistent link: https://www.econbiz.de/10011904431
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The moderating influence of country of origin information seeking on homophily and product satisfaction
Van Esch, Patrick; Northey, Gavin; Duffy, Sarah; … - In: Journal of promotion management : JPM 24 (2018) 3, pp. 332-348
Persistent link: https://www.econbiz.de/10011875425
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Investigating the mediating effect of Uber's sexual harassment case on its brand : does it matter?
Griffith, Denni Arli; Van Esch, Patrick; Trittenbach, … - In: Journal of retailing and consumer services 43 (2018), pp. 111-118
Persistent link: https://www.econbiz.de/10011883170
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Factors that influence new generation candidates to engage with and complete digital, AI-enabled recruiting
Van Esch, Patrick; Black, J. Stewart - In: Business horizons 62 (2019) 6, pp. 729-739
Persistent link: https://www.econbiz.de/10012129190