//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Polysemy in Advertising
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Werbung
13,843
Advertising
11,312
Werbewirkung
7,984
Advertising effects
7,758
Consumer behaviour
4,614
Konsumentenverhalten
4,514
Online-Marketing
2,685
Internet marketing
2,678
Theorie
1,692
Theory
1,649
Brand management
1,439
Markenführung
1,419
advertising
1,406
USA
1,382
Deutschland
1,322
United States
1,217
Marketing
1,132
Markenimage
1,070
Brand image
1,063
Marketingmanagement
904
Marketing management
888
Social Web
878
Social web
876
Germany
858
Markenartikel
743
Brand
665
Werbepsychologie
561
Psychology of advertising
522
Pricing strategy
500
Preismanagement
499
Emotion
493
Zielgruppe
491
Target group
474
Celebrity endorsement
464
Celebrity-Werbung
461
Fernsehwerbung
426
Internet
424
Television advertising
421
Wettbewerb
413
Experiment
382
more ...
less ...
Online availability
All
Undetermined
5,758
Free
3,207
Type of publication
All
Article
12,217
Book / Working Paper
7,939
Journal
144
Other
17
Database
1
Type of publication (narrower categories)
All
Article in journal
8,228
Aufsatz in Zeitschrift
8,228
Aufsatz im Buch
1,187
Book section
1,187
Graue Literatur
1,158
Non-commercial literature
1,158
Working Paper
1,017
Arbeitspapier
891
Hochschulschrift
672
research-article
566
Thesis
430
Collection of articles of several authors
261
Sammelwerk
261
Konferenzschrift
154
Aufsatzsammlung
153
Dissertation u.a. Prüfungsschriften
131
Lehrbuch
129
review-article
117
Textbook
109
Bibliografie enthalten
101
Bibliography included
101
Case study
93
Fallstudie
93
review
82
Conference paper
76
Konferenzbeitrag
76
Conference proceedings
54
Bibliographie
53
Ratgeber
52
Wörterbuch
47
Guidebook
45
Collection of articles written by one author
41
Sammlung
41
Article
40
case-report
39
Reprint
36
viewpoint
36
conceptual-paper
33
non-article
27
Handbook
25
more ...
less ...
Language
All
English
14,469
German
2,998
Undetermined
2,712
French
79
Russian
25
Swedish
19
Spanish
14
Polish
11
Italian
10
Dutch
10
Portuguese
7
Danish
6
Finnish
6
Lithuanian
5
Romanian
5
Norwegian
3
Serbian
3
Bulgarian
2
Croatian
2
Hungarian
2
Afrikaans
1
Arabic
1
Czech
1
Indonesian
1
Multiple languages
1
Albanian
1
Turkish
1
Ukrainian
1
Chinese
1
more ...
less ...
Author
All
Kaiser, Harry M.
75
Pelsmacker, Patrick de
75
Gierl, Heribert
69
Eisend, Martin
60
Esch, Franz-Rudolf
50
Taylor, Charles Raymond
47
Anderson, Simon P.
42
Dens, Nathalie
40
Septianto, Felix
38
Wilbur, Kenneth C.
38
Diehl, Sandra
37
Kind, Hans Jarle
37
Bauer, Hans H.
36
Mueller, Barbara
35
Okazaki, Shintaro
32
Rosengren, Sara
32
Terlutter, Ralf
31
Dahlén, Micael
30
Chan, Kara
29
Nickel, Volker
29
Pflaum, Dieter
29
Nilssen, Tore
28
Stafford, Marla Royne
28
Huh, Jisu
27
Pepels, Werner
27
Saffer, Henry
27
Bruhn, Manfred
26
Yoon, Sukki
26
Hundhausen, Carl
25
Pauwels, Koen
25
Reijmersdal, Eva A. van
25
Rossiter, John R.
25
Sørgard, Lars
25
Yoon, Hye Jin
25
Zaccour, Georges
25
Chang, Chingching
24
Hudders, Liselot
24
Schweiger, Günter
24
Sethi, Suresh
24
Bellman, Steven
23
more ...
less ...
Institution
All
National Bureau of Economic Research
67
Springer Fachmedien Wiesbaden
47
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
40
C.E.P.R. Discussion Papers
25
Zentralausschuss der Werbewirtschaft
21
Université Paris-Dauphine (Paris IX)
14
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
13
Agricultural and Applied Economics Association - AAEA
11
Axel-Springer-Verlag
11
EconWPA
11
American Marketing Association
10
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
10
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
9
IP Deutschland GmbH <Köln>
9
CESifo
8
Center for Tobacco Control Research and Education, UC San Francisco
8
Deutsche Werbewissenschaftliche Gesellschaft
8
European Society for Opinion and Marketing Research
8
NET Institute
8
Österreichische Werbewissenschaftliche Gesellschaft
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Zentralverband der Deutschen Werbewirtschaft
7
eSocialSciences
7
Økonomisk institutt, Universitetet i Oslo
7
Bundesstelle für Aussenhandelsinformation
6
Centre for Industrial Economics (CIE), Økonomisk Institut
6
Department of Agricultural and Resource Economics, University of Connecticut
6
Florida Department of Citrus
6
Technische Universität Braunschweig
6
Advertising Research Foundation
5
Economic Research Service, Department of Agriculture
5
Erasmus Research Institute of Management
5
Fachhochschule Reutlingen / European School of Business
5
Tilburg University, Center for Economic Research
5
Université Paris-Dauphine
5
Zentralausschuss der Werbewirtschaft e. V.
5
Axel Springer Verlag, Marketing Anzeigen
4
BDW, Deutscher Kommunikationsverband
4
Charles H. Dyson School of Applied Economics and Management, Cornell University
4
Confederation British Industry
4
more ...
less ...
Published in...
All
Journal of advertising research
409
Journal of advertising : official publication of the American Academy of Advertising
302
International journal of advertising : the quarterly review of marketing communications
275
Journal of business research : JBR
271
International journal of advertising : the review of marketing communications
251
Journal of marketing communications
228
Journal of advertising
187
Journal of promotion management : JPM
146
European Journal of Marketing
142
Journal of Consumer Marketing
136
Psychology & marketing
136
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
126
Journal of retailing and consumer services
111
European journal of marketing : EJM
103
Journal of marketing research : JMR
102
Management science : journal of the Institute for Operations Research and the Management Sciences
94
Journal of promotion management : innovations in planning and applied research
93
Journal of marketing
89
International journal of internet marketing and advertising : IJIMA
87
SpringerLink / Bücher
85
Young Consumers
83
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
80
Marketing : ZFP ; journal of research and management
79
Journal of current issues and research in advertising : JCIRA
75
European journal of operational research : EJOR
74
Marketing letters : a journal of research in marketing
73
Journal of historical research in marketing
72
Marketing Science
71
Health marketing quarterly
68
Jahrbuch der Absatz- und Verbrauchsforschung
67
NBER working paper series
67
International Marketing Review
59
Journal of current issues and research in advertising
59
International journal of industrial organization
58
Strategic Direction
58
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
56
Working paper / National Bureau of Economic Research, Inc.
56
Journal of Product & Brand Management
54
NBER Working Paper
52
Journal of consumer research : JCR ; an interdisciplinary bimonthly
51
more ...
less ...
Source
All
ECONIS (ZBW)
16,669
USB Cologne (EcoSocSci)
1,501
RePEc
922
Other ZBW resources
910
EconStor
186
BASE
83
USB Cologne (business full texts)
31
OLC EcoSci
10
ArchiDok
6
more ...
less ...
Showing
91
-
100
of
20,318
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
91
From overt threat to invisible presence : discursive shifts in representations of gender in menstrual product
advertising
Campbell, Rachel
;
Freeman, Olivia
;
Gannon, Valerie
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
3/4
,
pp. 216-237
Persistent link: https://www.econbiz.de/10012515245
Saved in:
92
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
Saved in:
93
The disclosure paradox : how persuasion knowledge mediates disclosure effects in sponsored media content
Beckert, Johannes
;
Koch, Thomas
;
Viererbl, Benno
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1160-1186
Persistent link: https://www.econbiz.de/10012650636
Saved in:
94
Consumer attitudes towards social network
advertising
: predictors and outcomes
Milakovic, Ivana Kursan
;
Mihić, Mirela
;
Boljat, Ivana
- In:
Market : review for marketing theory and practice
32
(
2020
),
pp. 83-97
Persistent link: https://www.econbiz.de/10012652686
Saved in:
95
First-price auctions in online display
advertising
Despotakis, Stylianos
;
Ravi, Ramamoorthi
;
Sayedi, Amin
- In:
Journal of marketing research
58
(
2021
)
5
,
pp. 888-907
Persistent link: https://www.econbiz.de/10012662060
Saved in:
96
Scepticism of food labelling versus food
advertising
: a replication and extension
Ringold, Debra Jones
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
11/12
,
pp. 1169-1190
Persistent link: https://www.econbiz.de/10012623864
Saved in:
97
(The lack of) fluency and perceptions of decision making
Jain, Gaurav
;
Shrivastava, Sunaina
;
Nayakankuppam, Dhananjay
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 670-684
Persistent link: https://www.econbiz.de/10012624677
Saved in:
98
Measuring
advertising
's effect on mental availability
Vaughan, Kelly
;
Corsi, Armando Maria
;
Beal, Virginia
; …
- In:
International journal of market research
63
(
2021
)
5
,
pp. 665-681
Persistent link: https://www.econbiz.de/10012625184
Saved in:
99
The role of technology in building a competitive advantage : programmatic buying and its impact on the competitiveness of an organization
Kozielski, Robert
;
Sarna, Nikodem
- In:
Folia oeconomica Stetinensia : FOS
20
(
2020
)
2
,
pp. 216-229
Persistent link: https://www.econbiz.de/10012628104
Saved in:
100
Role of
advertising
and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham
- In:
International journal of intelligent enterprise
9
(
2022
)
2
,
pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
Saved in:
First
Prev
6
7
8
9
10
11
12
13
14
15
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->