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The influence of gender, social cause, charitable support, and massage appeal on Gen Y's responses to couse-related marketing
Hyllegard, Karen H.; Yan, Ruoh-nan; Ogle, Jennifer Paff; … - In: Journal of marketing management : MM 27 (2011) 1/2, pp. 100-123
Persistent link: https://www.econbiz.de/10008841679
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Antecedents of consumer attitudes toward cause-related marketing
Youn, Seounmi; Kim, Hyuksoo - In: Journal of advertising research 48 (2008) 1, pp. 123-137
Persistent link: https://www.econbiz.de/10003688993
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Mechanism of power and action for cause-related marketing : perspectives of enterprise and non-profit organizations
Du, Lanying; Hou, Jundong; Huang, Yupeng - In: Baltic journal of management 3 (2008) 1, pp. 92-104
Persistent link: https://www.econbiz.de/10003697804
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Consumer response to retailer use of cause-related marketing : is more fit better?
Barone, Michael J.; Norman, Andrew T.; Miyazaki, Anthony D. - In: Journal of retailing 83 (2007) 4, pp. 437-445
Persistent link: https://www.econbiz.de/10003598475
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The moderating influence of consumers temporal orientation on the framing of societal needs and corporate responses in cause-related marketing campaigns
Tangari, Andrea Heintz; Folse, Judith Anne Garretson; … - In: Journal of advertising : official publication of the … 39 (2010) 2, pp. 35-50
Persistent link: https://www.econbiz.de/10003986800
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Corporate social responsibility or cause-related marketing? : the role of cause specificity of CSR
Sheikh, Sana-ur-Rehman; Beise-Zee, Rian - In: The journal of consumer marketing 28 (2011) 1, pp. 27-39
Persistent link: https://www.econbiz.de/10009009747
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Cause-related marketing : the role of team identification in consumer choice of team licensed products
Lee, Jaedeock; Ferreira, Mauricio - In: Sport marketing quarterly : preferred journal of the … 20 (2011) 3, pp. 157-169
Persistent link: https://www.econbiz.de/10009373477
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On the moral value of cause related marketing
Oloko, Shamsey; Balderjahn, Ingo - In: Marketing : ZFP ; journal of research and management 33 (2011) 2, pp. 159-170
Persistent link: https://www.econbiz.de/10009161427
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The fight against obesity : influences of self-efficacy on exercise regularity
Bui, M̃y; Kemp, Elyria; Howlett, Elizabeth - In: Journal of nonprofit & public sector marketing 23 (2011) 2, pp. 181-208
Persistent link: https://www.econbiz.de/10009241340
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Can supporting a cause decrease donations and happiness? : the cause marketing paradox
Krishna, Aradhna - In: Journal of consumer psychology : JCP : the official … 21 (2011) 3, pp. 338-345
Persistent link: https://www.econbiz.de/10009259693