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Consumer brand engagement on social media in the COVID-19 pandemic : the roles of country-of-origin and consumer animosity
Wang, Tianfu; Limbu, Yam B.; Fang, Xing - In: Journal of research in interactive marketing : … 16 (2022) 1, pp. 45-63
Persistent link: https://www.econbiz.de/10012880160
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Country of origin effect on purchase intention towards Italian luxury fashion : mediating role of brand perception and social status
Kumar, Sandeep; Gautam, Amit - In: Metamorphosis : a journal of management research 20 (2021) 1, pp. 16-24
Persistent link: https://www.econbiz.de/10013384381
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Caught in the middle of a global trade war : Singaporean consumers' country brand evaluations
Caskey, D'Arcy; Warden, Clyde A. - In: Journal of international consumer marketing 34 (2022) 4, pp. 380-393
Persistent link: https://www.econbiz.de/10013361572
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Indonesian and Malaysian consumer perspective toward COVID-19 vaccine products from China
Sri Hartono; Fazli, S. Mohamad; Gumilang, Dendi Anggi; … - In: International journal of productivity and quality … 41 (2024) 2, pp. 177-196
Persistent link: https://www.econbiz.de/10015065464
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Country-of-origin effects on Chinese consumption of branded foreign products
Fayol-Song, Lingfang - In: The globalisation of Chinese business : implications …, (pp. 227-239). 2014
Persistent link: https://www.econbiz.de/10012016697
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The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree; Preeda Srinaruewan - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
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Purchase intention of fashion brand retailers : a journey through consumer engagement and happiness
Gutiérrez-Rodríguez, Pablo; Cuesta-Valiño, Pedro; … - In: Management decision 62 (2024) 2, pp. 381-402
Persistent link: https://www.econbiz.de/10014637149
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Countering negative country-of-origin effects : the role of evaluation mode
Chu, Po-young; Chang, Chia-chi; Chen, Chia-yi; Wang, Tzu-yun - In: European journal of marketing : EJM 44 (2010) 7/8, pp. 1055-1076
Persistent link: https://www.econbiz.de/10008650639
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Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands : an empirical study in China
He, Jianxu; Wang, Cheng Lu - In: Journal of business research : JBR 68 (2015) 6, pp. 1225-1233
Persistent link: https://www.econbiz.de/10010529917
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Does country of origin affect brand associations? : the case of Italian brands in China
Checchinato, Francesca; Disegna, Marta; Vescovi, Tiziano - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 409-421
Persistent link: https://www.econbiz.de/10010408599