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Lay beliefs about the world affect preferences for sustainable hotel offerings
Septianto, Felix; Thai, Nguyen T.; Kemper, Joya A. - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 3, pp. 246-257
Persistent link: https://www.econbiz.de/10013384443
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The interactive effect of insight and cuteness in driving purchase likelihood : a lay belief of creativity
Septianto, Felix; Rostiani, Rokhima; Paramita, Widya - In: Asia Pacific journal of marketing and logistics 34 (2022) 6, pp. 1145-1157
Persistent link: https://www.econbiz.de/10013390992
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The effects of competence and warmth appeals on luxury and sustainable brand advertising : the moderating role of construal level
Septianto, Felix; Seo, Yuri; Zhao, Fang - In: Journal of advertising 51 (2022) 3, pp. 369-384
Persistent link: https://www.econbiz.de/10013362319
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Art infusion and functional theories of attitudes toward luxury brands : the mediating role of feelings of self-inauthenticity
Quach, Sara; Septianto, Felix; Thaichon, Park; Mao, Wen - In: Journal of business research : JBR 150 (2022), pp. 538-552
Persistent link: https://www.econbiz.de/10013365761
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The differential effects of integral pride and gratitude on divergent moral judgment for the self versus others
Septianto, Felix; Tjiptono, Fandy; Arli, Denni; Sun, … - In: Australian journal of management 47 (2022) 3, pp. 579-594
Persistent link: https://www.econbiz.de/10013396302
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The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix; Japutra, Arnold; Sung, Billy; Seo, Yuri - In: International marketing review 39 (2022) 4, pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
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Too cute to be bad? : cute brand logo reduces consumer punishment following brand transgressions
Septianto, Felix; Kwon, Junbum - In: International journal of research in marketing : IJRM ; … 39 (2022) 4, pp. 1108-1126
Persistent link: https://www.econbiz.de/10013471066
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Feeling grateful versus happy? : the effects of emotional appeals in advertisements on self-made products
Japutra, Arnold; Septianto, Felix; Can, Ali Selcuk - In: Journal of retailing and consumer services 69 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013401640
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The role of cultural congruence in the art infusion effect
Seo, Yuri; Septianto, Felix; Ko, Eunju - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 4, pp. 634-651
Persistent link: https://www.econbiz.de/10013426623
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Color effects on AI influencers' product recommendations
Chan, Ka Wing; Septianto, Felix; Kwon, Junbum; Kamal, … - In: European journal of marketing 57 (2023) 9, pp. 2290-2315
Persistent link: https://www.econbiz.de/10014448346