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Luxury Customization and Self-authenticity : Implications for Consumer Wellbeing

Choi, Dayeon; Seo, Yuri; Septianto, Felix; Ko, Eunju - 2022

Offering customization services via online toolkits has emerged as a growing trend among luxury brands. Previous studies in this domain have largely focused on how customization influences product evaluations and purchase intentions. Our research identifies a novel effect of luxury product...

Persistent link: https://www.econbiz.de/10013293217

The role of art infusion in enhancing pro-environmental luxury brand advertising

Quach, Sara; Septianto, Felix; Thaichon, Park; … - In: Journal of retailing and consumer services 64 (2022), pp. 1-10

Persistent link: https://www.econbiz.de/10013209490

Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person

Quach, Sara; Septianto, Felix; Thaichon, Park; Chiew, … - In: Journal of retailing and consumer services 62 (2021), pp. 1-13

Persistent link: https://www.econbiz.de/10012648877

The effects of age cues on preferences for organic food : the moderating role of message claim

Septianto, Felix; Kemper, Joya A. - In: Journal of retailing and consumer services 62 (2021), pp. 1-9

Persistent link: https://www.econbiz.de/10012648930

Cute brand logo enhances favorable brand attitude : the moderating role of hope

Septianto, Felix; Paramita, Widya - In: Journal of retailing and consumer services 63 (2021), pp. 1-9

Persistent link: https://www.econbiz.de/10012665986

Perceived threat of COVID-19 influences product preferences : the moderating role of consumers' mindset

Septianto, Felix; Chiew, Tung Moi - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 1, pp. 78-86

Persistent link: https://www.econbiz.de/10012668406

The effectiveness of advertising images in promoting experiential offerings : an emotional response approach

Septianto, Felix; Ye, Sheng; Northey, Gavin - In: Journal of business research : JBR 122 (2021), pp. 344-352

Persistent link: https://www.econbiz.de/10012420418

Hubristic pride & prejudice : the effects of hubristic pride on negative word-of-mouth

Septianto, Felix; Northey, Gavin; Chiew, Tung Moi; Ngo, … - In: International journal of research in marketing : IJRM ; … 37 (2020) 3, pp. 621-643

Persistent link: https://www.econbiz.de/10012494707

The interactive effect of numerical precision and message framing in increasing consumer awareness of food waste issues

Khalil, Mary; Septianto, Felix; Lang, Bodo; Northey, Gavin - In: Journal of retailing and consumer services 60 (2021), pp. 1-8

Persistent link: https://www.econbiz.de/10012502667

The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts

Septianto, Felix; Kemper, Joya A.; Chiew, Tung Moi - In: Journal of business research : JBR 110 (2020), pp. 445-455

Persistent link: https://www.econbiz.de/10012237876