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A brand so bad it's good : the paradoxical place marketing of Belfast

Brown, Stephen; McDonagh, Pierre; Shultz, Clifford J. - In: Journal of marketing management : MM 29 (2013) 11/12, pp. 1251-1276

Persistent link: https://www.econbiz.de/10010209646

Identity of place in the branding of small and medium-sized communes

Dudek-Mańkowska, Sylwia - In: Olsztyn economic journal 14 (2019) 1, pp. 87-100

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Augmenting the urban place brand : on the relationship between markets and town and city centres

Alexander, Andrew; Teller, Christoph; Wood, Steve - In: Journal of business research : JBR 116 (2020), pp. 642-654

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Place brand management : strategic marketing of cities, regions and nations

Melewar, T. C. (ed.); Dennis, Charles (ed.); … - 2016

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Praxishandbuch City- und Stadtmarketing

Meffert, Heribert (ed.); Spinnen, Bernadette (ed.); … - Bundesvereinigung City- und Stadtmarketing Deutschland - 2018

Berufsfeld widmen wollen, ebenso wie an erfahrene haupt- oder ehrenamtlich tätige Praktiker aus dem Stadtmarketing. Vertreter der …

Persistent link: https://www.econbiz.de/10012022719

Place branding and place marketing : a contemporary analysis of the literature and usage of terminology

Kumar, Navin; Panda, Rajeev Kumar - In: International review on public and non-profit marketing 16 (2019) 2/4, pp. 255-292

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Global place branding campaigns across cities, regions, and nations

Bayraktar, Ahmet (ed.); Uslay, Can (ed.) - 2017

"This book provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration, featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the...

Persistent link: https://www.econbiz.de/10011728587

Institutionalized place branding strategy, interfirm trust, and place branding performance : evidence from China

Zhao, Weihong; Sun, Ru; Kakuda, Nakaya - In: Journal of business research : JBR 78 (2017), pp. 261-267

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The ambiguity of place branding consultancy : working with stakeholders in Rio de Janeiro

Sztejnberg, Raquel Goulart; Giovanardi, Massimo - In: Journal of marketing management : MM 33 (2017) 5/6, pp. 421-445

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Public Branding and Marketing : A Global Viewpoint

Zavattaro, Staci M. (ed.) - 2021 - 1st ed. 2021.

Part I - A Macro View of Place Branding -- Chapter 1. Economic coopetition and the absence of comprehensive data: Why scholars and practitioners should work hand in hand -- Chapter 2. Theorizing ‘Value’ in Sustainable Urban Branding Strategies -- Chapter 3. The (Almost) Forgotten...

Persistent link: https://www.econbiz.de/10012596856

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