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Journal of marketing for higher education
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
International journal of sport finance
4
International journal of sport management and marketing : IJSMM
4
Journal of strategic marketing
4
Annals of tourism research : ATR ; a social sciences journal
3
International Journal of Sport Finance
3
International Journal of Sports Marketing and Sponsorship
3
International journal of sports marketing & sponsorship
2
International marketing review
2
Journal of Marketing for Higher Education
2
Journal of consumer behaviour : an international research review
2
Journal of marketing education : JME
2
Sport, Business and Management: An International Journal
2
The journal of product & brand management
2
Accounting perspectives : a journal of The Canadian Academic Accounting Association
1
Corporate reputation review : an international journal
1
Data Technologies and Applications
1
European Sport management quarterly : ESMQ
1
Industrial Management & Data Systems
1
International Journal of Business Administration
1
International Journal of Culture, Tourism and Hospitality Research
1
International Journal of Housing Markets and Analysis
1
International Marketing Review
1
International journal of business and emerging markets : IJBEM
1
International journal of production economics
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Journal of Social Marketing
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Journal of education for business
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of the Association for Information Science & Technology
1
Journal of travel and tourism marketing
1
Marketing Intelligence & Planning
1
Marketing intelligence & planning
1
Sport marketing quarterly : for professionals in the business of marketing sport
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
35
OLC EcoSci
13
Other ZBW resources
13
RePEc
7
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A comparative analysis of institutional commitment : are business students different?
Wardley, Leslie J.
;
Nadeau, John
;
Bélanger, Charles H.
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 262-282
Persistent link: https://www.econbiz.de/10014566966
Saved in:
2
Mega-special-event promotions and intent to purchase : a longitudinal analysis of the Super Bowl
O'Reilly, Norm
;
Lyberger, Mark R.
;
McCarthy, Larry M.
; …
- In:
Journal of sport management : the official journal of …
22
(
2008
)
4
,
pp. 392-409
Persistent link: https://www.econbiz.de/10003743618
Saved in:
3
China and the Olympics : views of insiders and outsiders
Heslop, Louise A.
;
Nadeau, John
;
O'Reilly, Norm
- In:
International marketing review
27
(
2010
)
4
,
pp. 404-433
Persistent link: https://www.econbiz.de/10008696654
Saved in:
4
Racial-ethnic team-market congruency in professional sport
Nadeau, John
;
Pegoraro, Ann
;
Jones, D. Floyd
;
O'Reilly, Norm
- In:
Journal of sport management : the official journal of …
25
(
2011
)
2
,
pp. 169-180
Persistent link: https://www.econbiz.de/10009161084
Saved in:
5
The role of mega-sports event interest in sponsorship and ambush marketing attitudes
MacIntosh, Eric W.
;
Nadeau, John
;
Séguin, Benoit
; …
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
1
,
pp. 43-52
Persistent link: https://www.econbiz.de/10009531609
Saved in:
6
Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John
;
O'Reilly, Norm
;
Heslop, Louise A.
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10011326054
Saved in:
7
The future of marketing education : a practitioner's perspective
Finch, David J.
;
Nadeau, John
;
O'Reilly, Norm
- In:
Journal of marketing education : JME
35
(
2013
)
1
,
pp. 54-67
Persistent link: https://www.econbiz.de/10009772973
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8
Linking place, mega-event and sponsorship evaluations
Nadeau, John
;
O'Reilly, Norm
;
Heslop, Louise A.
- In:
The journal of product & brand management
22
(
2013
)
2
,
pp. 129-141
Persistent link: https://www.econbiz.de/10009745809
Saved in:
9
Does hosting the Olympic Games matter? : Canada and Olympic Games images before and after the 2010 Olympic Games
Armenakyan, Anahit
;
Heslop, Louise A.
;
Nadeau, John
; …
- In:
International journal of sport management and marketing …
12
(
2012
)
1/2
,
pp. 111-140
Persistent link: https://www.econbiz.de/10009707197
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10
"Tell me who's your host and I'll tell you who you are" : Olympic Games image before and after the 2008 and 2010 Olympic Games
Armenakyan, Anahit
;
Heslop, Louise A.
;
Nadeau, John
; …
- In:
International journal of sport management and marketing …
14
(
2014
)
1/4
,
pp. 71-95
Persistent link: https://www.econbiz.de/10010399912
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