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Bundling strategy
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Venkatesh, R.
32
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Kohli, Ajay K.
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Kamakura, Wagner A.
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Esther Gal-Or
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Journal of marketing research : JMR
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
The design and pricing of bundles : a review of normative guidelines and practical approaches
Venkatesh, R.
;
Mahajan, Vijay
- In:
Handbook of pricing research in marketing
,
(pp. 232-257)
.
2009
Persistent link: https://www.econbiz.de/10003819735
Saved in:
2
Proactive postsales service : when and why does it pay off?
Challagalla, Goutam
;
Venkatesh, R.
;
Kohli, Ajay Kumar
- In:
Journal of marketing
73
(
2009
)
2
,
pp. 70-87
Persistent link: https://www.econbiz.de/10003820607
Saved in:
3
Reservation price as a range: an incentive-compatible measurement approach
Wang, Tuo
;
Venkatesh, R.
;
Chatterjee, Rabikar
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 200-213
Persistent link: https://www.econbiz.de/10003486892
Saved in:
4
Optimal bundling of technological products with network externality
Prasad, Ashutosh
;
Venkatesh, R.
;
Mahajan, Vijay
- In:
Management science : journal of the Institute for …
56
(
2010
)
12
,
pp. 2224-2236
Persistent link: https://www.econbiz.de/10008809521
Saved in:
5
Product bundling or reserved product pricing? : price discrimination with myopic and strategic consumers
Prasad, Ashutosh
;
Venkatesh, R.
;
Mahajan, Vijay
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10010517018
Saved in:
6
Cobranding arrangements and partner selection : a conceptual framework and managerial guidelines
Newmeyer, Casey E.
;
Venkatesh, R.
;
Chatterjee, Rabikar
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 103-118
Persistent link: https://www.econbiz.de/10010345201
Saved in:
7
Tasting the tea After a 15-year brew : editorial reflections on the 1995 - 1997 years
Mahajan, Vijay
;
Venkatesh, R.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 120-126
Persistent link: https://www.econbiz.de/10010348988
Saved in:
8
Transformation of business through social media
Venkatesh, R.
;
Jayasingh, Sudarsan
- In:
Social media listening and monitoring for business …
,
(pp. 1-17)
.
2017
Persistent link: https://www.econbiz.de/10011565151
Saved in:
9
Optimal bundling strategies in multiobject auctions of complements or substitutes
Subramaniam, Ramanathan
;
Venkatesh, R.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 264-273
Persistent link: https://www.econbiz.de/10003843314
Saved in:
10
Optimal bundling and pricing under a monopoly : contrasting complements and substitutes from independently valued products
Venkatesh, R.
;
Kamakura, Wagner A.
- In:
The journal of business : B
76
(
2003
)
2
,
pp. 211-231
Persistent link: https://www.econbiz.de/10001776324
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