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Einleitung - Worum geht es in diesem Buch? -- Ethische Betrachtung -- PART I: Fachliche und methodische Grundlagen -- Fachliche Grundlagen der Konsumentenpsychologie -- Methodische Grundlagen für empirisches Arbeiten -- PART II: Beeinflussung in der Wahrnehmungsphase mit geeigneten Behavioral...
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Pay what you want (PWYW) is a new participative pricing mechanism that delegates the whole price determination to the buyer. Previous research on PWYW suggests that the final prices paid are not only affected by consumer characteristics but also by varying conditions, such as social distance...
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