//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
How consumers subvert advertis...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
79,275
Consumer behaviour
78,842
Gender
29,026
Geschlecht
26,926
Institutional economics
18,948
Institutionenökonomik
18,933
Theorie
17,911
Theory
17,644
Werbung
13,768
Advertising
10,352
USA
9,075
Beziehungsmarketing
8,941
Relationship marketing
8,931
United States
8,602
Markenführung
7,947
Brand management
7,940
Deutschland
7,898
Werbewirkung
7,896
Advertising effects
7,670
Germany
6,879
Markenimage
6,842
Brand image
6,797
gender
6,534
Online-Marketing
5,854
Internet marketing
5,820
Weibliche Arbeitskräfte
5,709
Women workers
5,663
Online-Handel
5,489
Online retailing
5,475
Kundenzufriedenheit
5,470
Customer satisfaction
5,469
Experiment
5,187
Social Web
5,108
Social web
5,104
Welt
4,909
World
4,860
Markenartikel
4,548
Lohnstruktur
4,532
Wage structure
4,487
Brand
4,467
more ...
less ...
Online availability
All
Undetermined
43,965
Free
41,529
Type of publication
All
Article
91,614
Book / Working Paper
61,232
Journal
403
Other
60
Database
2
Type of publication (narrower categories)
All
Article in journal
76,626
Aufsatz in Zeitschrift
76,626
Graue Literatur
17,720
Non-commercial literature
17,720
Working Paper
17,207
Arbeitspapier
14,762
Aufsatz im Buch
10,223
Book section
10,223
Hochschulschrift
4,869
Thesis
3,462
Collection of articles of several authors
2,563
Sammelwerk
2,563
Aufsatzsammlung
1,572
Bibliografie enthalten
980
Bibliography included
980
Konferenzschrift
949
Conference paper
740
Konferenzbeitrag
740
Dissertation u.a. Prüfungsschriften
633
Case study
594
Fallstudie
594
Collection of articles written by one author
556
Sammlung
556
Article
477
Conference proceedings
469
Lehrbuch
456
Amtsdruckschrift
398
Government document
398
Textbook
386
Reprint
316
Statistik
196
Systematic review
196
Übersichtsarbeit
196
Statistics
157
Bibliografie
137
Rezension
131
Ratgeber
130
Handbook
119
Handbuch
119
Festschrift
112
more ...
less ...
Language
All
English
131,422
German
12,761
Undetermined
6,901
French
826
Spanish
525
Russian
290
Italian
192
Polish
177
Portuguese
123
Swedish
79
Dutch
62
Danish
51
Norwegian
38
Hungarian
30
Finnish
27
Czech
21
Romanian
20
Slovak
16
Ukrainian
13
Bulgarian
12
Croatian
12
Lithuanian
10
Serbian
10
Albanian
9
Slovenian
5
Chinese
4
Arabic
3
Macedonian
3
Multiple languages
3
Azerbaijani
2
Indonesian
2
Tajik
2
Turkish
2
Afrikaans
1
Bosnian
1
Valencian
1
Galician
1
Armenian
1
Japanese
1
Malay (macrolanguage)
1
more ...
less ...
Author
All
Holst, Elke
134
Han, Heesup
121
Belk, Russell W.
119
Blau, Francine D.
119
Gierl, Heribert
119
Sutter, Matthias
118
Quisumbing, Agnes R.
116
Booth, Alison L.
114
Bauer, Hans H.
107
Grunert, Klaus G.
104
Pelsmacker, Patrick de
104
Asongu, Simplice
103
Klasen, Stephan
103
Mattila, Anna S.
102
Kaiser, Harry M.
97
Huber, Frank
96
Phau, Ian
94
Kahn, Lawrence M.
93
Hodgson, Geoffrey M.
88
Lusk, Jayson L.
86
Bhalotra, Sonia R.
85
Eisend, Martin
85
Herrmann, Andreas
82
Wiedmann, Klaus-Peter
81
Sheth, Jagdish N.
79
Usman, Osly
78
Winter-Ebmer, Rudolf
78
Richter, Rudolf
75
Foxall, Gordon R.
74
Dwivedi, Yogesh Kumar
73
Grewal, Dhruv
73
Septianto, Felix
73
Khare, Arpita
72
Agarwal, Sumit
71
Anderson, Simon P.
71
Buser, Thomas
71
Falk, Armin
70
Wansink, Brian
70
Loureiro, Sandra Maria Correia
69
Tansel, Aysit
69
more ...
less ...
Institution
All
National Bureau of Economic Research
885
World Bank
250
Economics Research, World Bank Group
225
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
223
Institute for the Study of Labor (IZA)
218
International Food Policy Research Institute (IFPRI)
200
Springer Fachmedien Wiesbaden
196
OECD
139
Edward Elgar Publishing
93
eSocialSciences
88
World Bank Group
77
C.E.P.R. Discussion Papers
61
International Water Management Institute (IWMI)
57
IGI Global
42
American Marketing Association
41
Verlag Dr. Kovač
39
World Institute for Development Economic Research (UNU/WIDER), United Nations University
36
Université Paris-Dauphine (Paris IX)
35
HAL
33
Weltbank
32
European Association of Agricultural Economists - EAAE
30
Forschungsinstitut zur Zukunft der Arbeit
30
Inter-American Development Bank
30
International Energy Agency
30
DIW Berlin (Deutsches Institut für Wirtschaftsforschung)
28
Information Resources Management Association
26
Institut für Demoskopie Allensbach
26
Agricultural and Applied Economics Association - AAEA
25
Friedrich-Schiller-Universität Jena
25
Nordic Council of Ministers
24
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
23
Institute of Social Studies (ISS)
23
Books on Demand GmbH <Norderstedt>
22
CESifo
22
EconWPA
22
William Davidson Institute <Ann Arbor, Mich.>
21
Zentralausschuss der Werbewirtschaft
21
Europäische Kommission
20
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
19
Forschungsbasierte Infrastruktureinrichtung "Sozio-oekonomisches Panel (SOEP)", DIW Berlin (Deutsches Institut für Wirtschaftsforschung)
18
more ...
less ...
Published in...
All
Journal of business research : JBR
2,299
Journal of retailing and consumer services
1,976
Discussion paper series / IZA
1,251
IZA Discussion Papers
896
NBER working paper series
877
International journal of consumer studies
784
International journal of hospitality management
779
Psychology & marketing
741
Working paper / National Bureau of Economic Research, Inc.
718
NBER Working Paper
690
IZA Discussion Paper
678
Journal of economic issues : jei
616
Journal of consumer research : JCR ; an interdisciplinary bimonthly
608
SpringerLink / Bücher
515
Journal of economic behavior & organization : JEBO
491
Journal of advertising research
488
Journal of business ethics : JOBE
464
Management science : journal of the Institute for Operations Research and the Management Sciences
460
CESifo working papers
444
European journal of marketing : EJM
418
Journal of marketing research : JMR
407
Asia Pacific journal of marketing and logistics
406
The journal of product & brand management
400
Journal of marketing communications
387
The journal of brand management : an international journal
367
Journal of marketing
361
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
357
Applied economics
352
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
351
Journal of marketing management : MM
350
Cogent business & management
345
Technological forecasting & social change : an international journal
345
Journal of international consumer marketing
341
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
335
Discussion paper / Centre for Economic Policy Research
334
Journal of travel and tourism marketing
334
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
334
Journal of advertising : official publication of the American Academy of Advertising
333
Journal of economic psychology : research in economic psychology and behavioral economics
333
Marketing letters : a journal of research in marketing
327
more ...
less ...
Source
All
ECONIS (ZBW)
141,062
RePEc
5,479
USB Cologne (EcoSocSci)
3,220
EconStor
3,079
BASE
252
USB Cologne (business full texts)
73
OLC EcoSci
62
Other ZBW resources
58
ArchiDok
26
more ...
less ...
Showing
1
-
10
of
153,311
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How
advertising
got "woke" : the institutional role of
advertising
in the emergence of
gender
progressive market logics and practices
Middleton, Karen
;
Turnbull, Sarah
- In:
Marketing theory
21
(
2021
)
4
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012660676
Saved in:
2
Is there
gender
bias when creative directors judge
advertising
? : name cue effect in ad evaluation
Roca, David
;
Tena, Daniel
;
Lázaro, Patrícia
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 1008-1023
Persistent link: https://www.econbiz.de/10011644541
Saved in:
3
The trade-off between quantity and quality of information in
gender
responses to
advertising
Papyrina, Veronika
- In:
Journal of promotion management : innovations in …
25
(
2019
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012179010
Saved in:
4
Colours in
advertising
and affective responses : the moderating role of
gender
and optimum stimulation level
Balamoorthy, S.
;
Pandey, Mrinalini
- In:
International journal of applied management science
11
(
2019
)
3
,
pp. 255-276
Persistent link: https://www.econbiz.de/10012110840
Saved in:
5
Understanding responses to comedic
advertising
aggression : the role of vividness and
gender
identity
Weinberger, Marc G.
;
Swani, Kunal
;
Yoon, Hye Jin
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 562-587
Persistent link: https://www.econbiz.de/10011849120
Saved in:
6
Is sexy better than funny? : disentangling the persuasive effects of pleasure and arousal across sex and humour appeals
Das, Enny
;
Galekh, Maryna
;
Vonkeman, Charlotte
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 406-420
Persistent link: https://www.econbiz.de/10011546490
Saved in:
7
Intergenerational appeal in
advertising
: impacts of brand -
gender
extension and brand history
Chang, Chun-Tuan
;
Tung, Minh-Hsuan
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 345-361
Persistent link: https://www.econbiz.de/10011581241
Saved in:
8
Ads aimed at dads : exploring consumers' reactions towards
advertising
that conforms and challenges traditional
gender
role ideologies
Baxter, Stacey M.
;
Kulczynski, Alicia
;
Ilicic, Jasmina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 970-982
Persistent link: https://www.econbiz.de/10011644537
Saved in:
9
The impact of different body-sizes of non-celebrity endorsers on
advertising
effectiveness
Roozen, Irene
- In:
Review of business and economic literature
58
(
2013
)
4
,
pp. 428-452
Persistent link: https://www.econbiz.de/10010459314
Saved in:
10
Gender
contamination in Indian automobile advertisements : male acceptance or alienation?
Sandhu, Namrata
;
Dilpreet Singh
- In:
Paradigm : the journal of Institute of Management Technology
21
(
2017
)
2
,
pp. 139-155
Persistent link: https://www.econbiz.de/10012161028
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->