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Intergenerational appeal in advertising : impacts of brand - gender extension and brand history
Chang, Chun-Tuan; Tung, Minh-Hsuan - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 345-361
Persistent link: https://www.econbiz.de/10011581241
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Ads aimed at dads : exploring consumers' reactions towards advertising that conforms and challenges traditional gender role ideologies
Baxter, Stacey M.; Kulczynski, Alicia; Ilicic, Jasmina - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 970-982
Persistent link: https://www.econbiz.de/10011644537
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Right metaphor, right place : choosing a visual metaphor based on product type and consumer differences
Chang, Chun-Tuan; Wu, Yuan-Ciao; Lee, Yu-Kang; Chu, Xing-Yu - In: International journal of advertising : the quarterly … 37 (2018) 2, pp. 309-336
Persistent link: https://www.econbiz.de/10011859426
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Gender contamination in Indian automobile advertisements : male acceptance or alienation?
Sandhu, Namrata; Dilpreet Singh - In: Paradigm : the journal of Institute of Management Technology 21 (2017) 2, pp. 139-155
Persistent link: https://www.econbiz.de/10012161028
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Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating; Torres, Ivonne M.; Zúñiga, Miguel Ángel; … - In: Journal of internet commerce 19 (2020) 3, pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
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Effect of age and gender on consumer response to advertising appeals
Keshari, Pragya; Jain, Sangeeta - In: Paradigm : the journal of Institute of Management Technology 20 (2016) 1, pp. 69-82
Persistent link: https://www.econbiz.de/10011816782
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Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness
Wyllie, Jessica; Carlson, Jamie; Rosenberger, Philip J. - In: Journal of marketing management : MM 30 (2014) 7/8, pp. 697-718
Persistent link: https://www.econbiz.de/10010375803
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Gender and personality drivers of consumer mixed emotional response to advertising
Orth, Ulrich R.; Malkewitz, Keven; Bee, Colleen - In: Journal of current issues and research in advertising : … 32 (2010) 1, pp. 69-80
Persistent link: https://www.econbiz.de/10003987010
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Too hot or not? : consumer responses to different levels of eroticism in advertisements depending on consumer and model gender
Thomas, Stefan; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 37 (2015) 1, pp. 24-41
Persistent link: https://www.econbiz.de/10010513966
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Male and female attitudes towards stereotypical advertisements : a paired country investigation
Theodoridis, Prokopis K.; Kyrousi, Antigone G.; Zotou, … - In: Corporate communications : an international journal 18 (2013) 1, pp. 135-160
Persistent link: https://www.econbiz.de/10009711750