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The effect of non-stereotypical gender role advertising on consumer evaluation

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When sex and romance conflict : the effect of sexual imagery in advertising on preference for romantically linked products and services

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How Chinese young consumers respond to gendered advertisement

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Consumer perception of sex appeal advertising : a high context cultural perspective

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Interpretation of female images in advertising among Chinese adolescents

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Does sexual-stimuli intensity and sexual self-schema influence female consumers' reactions toward sexualised advertising? : an Australian perspective

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Changing Roles, Changing Preferences? The Dual Impact of Gender Identity on Preferences for Sex Specific Advertising Stimuli

Poels, Karolien - 2005

This paper investigates whether gender identity, or the extent to which an individual identifies with socially …). Results of our first study partly support this duality. However, gender identity did moderate women's preference of primary …

Persistent link: https://www.econbiz.de/10012735829

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