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Tugging on heartstrings : shopping orientation, mindset, and consumer responses to cause-related marketing
Chang, Chun-Tuan; Cheng, Zhao-Hong - In: Journal of business ethics : JOBE 127 (2015) 2, pp. 337-350
Persistent link: https://www.econbiz.de/10010493871
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An extended source attractiveness model : the advertising effectiveness of distinct athlete endorser attractiveness types and its contextual variation
Frank, Björn; Mitsumoto, Shusei - In: European Sport management quarterly : ESMQ 23 (2023) 4, pp. 1091-1114
Persistent link: https://www.econbiz.de/10014320228
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Men and women watching and reading : gender and information processing opportunity effects in advertising
Papyrina, Veronika - In: Journal of marketing communications 21 (2015) 2, pp. 125-143
Persistent link: https://www.econbiz.de/10011302876
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Snapshots of men and women in interaction : an investigation of stereotypes in print advertisement relationship portrayals
Zotos, Yorgos; Tsichla, Eirini - In: Journal of euromarketing 23 (2014) 3, pp. 35-58
Persistent link: https://www.econbiz.de/10010497694
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Problematizing the postfeminist gaze : a critical exploration of young women's readings of gendered power relations in advertising
Rome, Alexandra; O'Donohoe, Stephanie; Dunnett, Susan - In: Journal of macromarketing 40 (2020) 4, pp. 546-562
Persistent link: https://www.econbiz.de/10012308739
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The influence of gender on the effectiveness of probability markers in advertising
Bušljeta Banks, Ivana; Dens, Nathalie; Pelsmacker, … - In: International journal of advertising : the quarterly … 35 (2016) 4, pp. 682-705
Persistent link: https://www.econbiz.de/10011585285
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Gendering conversational humor in advertising : an evolutionary explanation of the effects of spontaneous versus canned humor
Ivanov, Lachezar; Eisend, Martin; Bayón, Tomás - In: International journal of advertising : the review of … 38 (2019) 7, pp. 979-999
Persistent link: https://www.econbiz.de/10012200363
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Gender stereotypes in advertising : a review of current research
Grau, Stacy Landreth; Zotos, Yorgos C. - In: International journal of advertising : the quarterly … 35 (2016) 5, pp. 761-770
Persistent link: https://www.econbiz.de/10011618355
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A longitudinal content analysis of gender portrayal in Belgian television advertising
Verhellen, Yann; Dens, Nathalie; Pelsmacker, Patrick de - In: Journal of marketing communications 22 (2016) 2, pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
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From overt threat to invisible presence : discursive shifts in representations of gender in menstrual product advertising
Campbell, Rachel; Freeman, Olivia; Gannon, Valerie - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 3/4, pp. 216-237
Persistent link: https://www.econbiz.de/10012515245