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Store-brand introduction and m...
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1
Manufacturer's channel strategy with retailer's store brand
Wang, Lisha
;
Chen, Jing
;
Song, Huaming
- In:
International journal of production research
59
(
2021
)
10
,
pp. 3042-3061
Persistent link: https://www.econbiz.de/10012516533
Saved in:
2
National brand's response to store brands : throw in the towel or fight back?
Nasser, Sherif
;
Turcic, Danko
;
Narasimhan, Chakravarthi
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 591-608
Persistent link: https://www.econbiz.de/10009787934
Saved in:
3
How to compete with a supply chain partner : retailer's store brand vs. manufacturer's encroachment
Zhang, Zhe
;
Song, Huaming
;
Gu, Xiaoyu
;
Shi, Victor
; …
- In:
Omega : the international journal of management science
103
(
2021
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012581747
Saved in:
4
The profitability of store brand introductions by e-commerce platforms selling competing national brands
Karray, Salma
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 62-69)
.
2022
Persistent link: https://www.econbiz.de/10013281242
Saved in:
5
Premium store brand : product development collaboration between retailers and national brand manufacturers
Hara, Reiya
;
Matsubayashi, Nobuo
- In:
International journal of production economics
185
(
2017
),
pp. 128-138
Persistent link: https://www.econbiz.de/10011653879
Saved in:
6
Strategic interplay between store brand introduction and online direct channel introduction
Li, Hai
;
Leng, Kaijun
;
Qing, Qiankai
;
Zhu, Stuart X.
- In:
Transportation research / E : an international journal
118
(
2018
),
pp. 272-290
Persistent link: https://www.econbiz.de/10011927549
Saved in:
7
Store brand quality and retailer's product line design
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
Saved in:
8
Private label management : a literature review
Wu, Lifang
;
Yang, Wei
;
Wu, Jessica
- In:
Journal of business research : JBR
125
(
2021
),
pp. 368-384
Persistent link: https://www.econbiz.de/10012494080
Saved in:
9
Shelf space allocation game with private brands : a profit-sharing perspective
Shroff, Arvind
;
Shah, Bhavin J.
;
Gajjar, Hasmukh
- In:
Journal of revenue and pricing management
20
(
2021
)
2
,
pp. 116-133
Persistent link: https://www.econbiz.de/10012500550
Saved in:
10
Channel power shift and store brand introduction
Ru, Jun
;
Sethi, Suresh P.
;
Shi, Ruixia
;
Zhang, Jun
- In:
Transportation research / E : an international journal
179
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014487477
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