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How well do consumer-brand relationships drive customer brand loyalty? : generalizations from a meta-analysis of brand relationship elasticities

Khamitov, Mansur; Wang, Xin; Thomson, Matthew - In: Journal of consumer research : JCR ; an … 46 (2019) 3, pp. 435-459

Persistent link: https://www.econbiz.de/10012120587

The formation of brand loyalty : a partial dual-factor explanation

Zhang, Yueling; Liu, Feng - In: Journal of international consumer marketing 29 (2017) 4, pp. 239-249

Persistent link: https://www.econbiz.de/10011744268

Consumer-brand relationships and brand loyalty in technology-mediated services

Giovanis, Apostolos N.; Athanasopoulou, Pinelopi - In: Journal of retailing and consumer services 40 (2018), pp. 287-294

Persistent link: https://www.econbiz.de/10011801987

The relationship between risk aversion, brand trust, brand affect and loyalty : evidence from the FMCG industry

Mishra, Mukesh Kumar; Kesharwani, Ankit; Das, Dolly - In: Journal of Indian business research 8 (2016) 2, pp. 78-97

Persistent link: https://www.econbiz.de/10011659857

Does it pay to book direct? : customers’ perceptions of online channel distributors, price, and loyalty membership on brand dimensions

Lee, Seung Hyun; Deale, Cynthia S.; Lee, Jaeyong - In: Journal of revenue and pricing management 21 (2022) 6, pp. 657-667

Persistent link: https://www.econbiz.de/10013463859

Ensuring brand loyalty for firms practising sustainable marketing : a roadmap

Khandai, Sujata; Mathew, Jones; Yadav, Renu; Kataria, Sonia - In: Society and business review 18 (2023) 2, pp. 219-243

Persistent link: https://www.econbiz.de/10014334061

Trustworthy brand signals, price fairness and organic food restaurant brand loyalty

Konuk, Faruk Anıl - In: Management decision 61 (2023) 10, pp. 3035-3052

Persistent link: https://www.econbiz.de/10014428469

Effect of brand experiences on brand loyalty mediated by brand love : the moderated mediation role of brand trust

Bae, Byung Ryul; Kim, Sung-Eun - In: Asia Pacific journal of marketing and logistics 35 (2023) 10, pp. 2412-2430

Persistent link: https://www.econbiz.de/10014430249

Emotional intelligence and consumer decision-making styles : the mediating role of brand trust and brand loyalty

Kankam, George; Charnor, Isaac Tetteh - In: Future Business Journal 9 (2023), pp. 1-11

how brand trust (BT) and brand loyalty (BL) act as mediators between emotional intelligence (EI) and decision … relationship between brand trust and brand loyalty is more strongly mediated at higher levels of EI. The result indicates a partial … mediation between emotional intelligence and decision-making style through brand loyalty. This paper aims to increase knowledge …

Persistent link: https://www.econbiz.de/10014381358

The effect of brand experiences on brand loyalty through perceived quality and brand trust : a study on sports consumers

Akoglu, Halil Erdem; Özbek, Oğuz - In: Asia Pacific journal of marketing and logistics 34 (2022) 10, pp. 2130-2148

Persistent link: https://www.econbiz.de/10013552979