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Effect of value co-creation on customer satisfaction : the mediating role of brand equity
González-Mansilla, Oscar Luis; Serra Cantallops, Antoni; … - In: Journal of hospitality marketing & management 32 (2023) 2, pp. 242-263
Persistent link: https://www.econbiz.de/10013545839
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DFSS in marketing : designing an innovative value co-creation campaign
Potra, Sabina; Pugna, Adrian - In: International journal of six sigma and competitive … 9 (2015) 1, pp. 21-36
Persistent link: https://www.econbiz.de/10011524923
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Recovering service failure through resource integration
Xu, Yingzi; Tronvoll, Bård; Edvardsson, Bo - In: The service industries journal 34 (2014) 16, pp. 1253-1271
Persistent link: https://www.econbiz.de/10010492121
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Value co-creation in ecotourism : finding solutions in a digital era
Hernández-López, Laura; Barrio-García, Salvador del - In: Journal of business 10 (2018) 1, pp. 38-51
Persistent link: https://www.econbiz.de/10012131490
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The impact of value co-creation on hotel brand equity and customer satisfaction
González-Mansilla, Óscar; Berenguer Contrí, Gloria; … - In: Tourism management : research, policies, practice 75 (2019), pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
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The role of service encounter interaction behavior in activating customer participation and co-creating value in the health care service
Le Nguyen Hau; Pham Ngoc Tram Anh; Pham Ngoc Thuy; Tran … - In: Journal of economic development 23 (2016) 2, pp. 100-119
Persistent link: https://www.econbiz.de/10011647701
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An integrated model of corporate brand experience and customer value co-creation behaviour
Shamim, Amjad; Ghazali, Zulkipli; Albinsson, Pia A. - In: International journal of retail & distribution management 44 (2016) 2, pp. 139-158
Persistent link: https://www.econbiz.de/10011552612
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Customer experience from a self-service system perspective
Åkesson, Maria; Edvardsson, Bo; Tronvoll, Bård - In: Journal of service management 25 (2014) 5, pp. 677-698
Persistent link: https://www.econbiz.de/10010426047
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Organizational strategies for filling the customer can-do/must-do gap
Ford, Robert C.; McColl-Kennedy, Janet R. - In: Business horizons 58 (2015) 4, pp. 459-468
Persistent link: https://www.econbiz.de/10011300878
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The impact of choice on co-produced customer value creation and satisfaction
Flores, Jason; Vasquez-Parraga, Arturo Z. - In: The journal of consumer marketing 32 (2015) 1, pp. 15-25
Persistent link: https://www.econbiz.de/10010529999