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E-mail advertising in Syria : assessing beliefs, attitudes, and behaviors
Mahmoud, Ali Bassam - In: Journal of promotion management : JPM 21 (2015) 6, pp. 649-665
Persistent link: https://www.econbiz.de/10011433602
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Cognitive principles and persuasiveness of social anti-drug advertising
Kulikova, Ė. G.; Brusenskaja, L. A. - In: European research studies 21 (2018) 1, pp. 206-218
Persistent link: https://www.econbiz.de/10012238711
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Personalization in email marketing : the role of non-informative advertising content
Sahni, Naveep S.; Wheeler, S. Christian; Chintagunta, … - 2016
consumers pay to the other content in the rest of the advertising message. Our paper quantifies the benefits from … personalization, and contributes to understanding the role of non-informative advertising content. It contributes to the psychology … that are designing their advertising campaigns …
Persistent link: https://www.econbiz.de/10011864662
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Personalization in email marketing : the role of noninformative advertising content
Sahni, Navdeep S.; Wheeler, S. Christian; Chintagunta, … - In: Marketing science : the marketing journal of the … 37 (2018) 2, pp. 236-258
Persistent link: https://www.econbiz.de/10011864756
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Consumer-generated ads on Youtube : impacts of source credibility and need for cognition on attitudes, interactive behaviors, and eWOM
Steffes Hansen, Sara; Lee, Jin Kyun; Lee, Shu-yueh - In: Journal of electronic commerce research : JECR 15 (2014) 3, pp. 254-266
Persistent link: https://www.econbiz.de/10010424782
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Feel, think, avoid : testing a new model of advertising avoidance
Kelly, Louise; Kerr, Gayle; Drennan, Judy; … - In: Journal of marketing communications 27 (2021) 4, pp. 343-364
Persistent link: https://www.econbiz.de/10012515867
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The effect of media multitasking on ad memory : the moderating role of program-induced engagement and brand familiarity
Bang, Hye Jin; King, Karen Whitehill - In: International journal of advertising : the review of … 40 (2021) 7, pp. 994-1023
Persistent link: https://www.econbiz.de/10012650616
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Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating; Torres, Ivonne M.; Zúñiga, Miguel Ángel; … - In: Journal of internet commerce 19 (2020) 3, pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
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How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot; Cauberghe, Veroline; Panic, Katarina - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 909-931
Persistent link: https://www.econbiz.de/10011644533