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Additive Decomposition of Perc...
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DeSarbo, Wayne S.
228
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168
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54
Wedel, Michel
41
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34
Jedidi, Kamel
33
Wind, Yoram
22
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5
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5
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ECONIS (ZBW)
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15
Other ZBW resources
7
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81
Behavioral experiment in two-person bargaining
Green, Paul E.
;
Gross, Irwin
;
Robinson, Patrick J.
- In:
Journal of marketing research : JMR
4
(
1967
)
4
,
pp. 374-379
Persistent link: https://www.econbiz.de/10002539347
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82
Brand-features congruence mapping
Green, Paul E.
;
Wind, Yoram
;
Claycamp, Henry J.
- In:
Journal of marketing research : JMR
12
(
1975
)
3
,
pp. 306-313
Persistent link: https://www.econbiz.de/10002539368
Saved in:
83
Canonical analysis : an exposition and illustrative application
Green, Paul E.
;
Halbert, Michael H.
;
Robinson, Patrick J.
- In:
Marketing models : quantitative applications
,
(pp. 287-303)
.
1971
Persistent link: https://www.econbiz.de/10002539398
Saved in:
84
Cluster analysis in test market selection
Green, Paul E.
;
Frank, Ronald E.
;
Robinson, Patrick J.
- In:
Management science : journal of the Institute of …
13
(
1967
)
8
,
pp. B387-B400
Persistent link: https://www.econbiz.de/10002539417
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85
Common stock perception and preferance : an application of multidimensional scaling
Green, Paul E.
;
Maheshwari, Arun
- In:
The journal of business : B
42
(
1969
)
4
,
pp. 439-457
Persistent link: https://www.econbiz.de/10002539438
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86
Conjoint measurement for quantifying judgemental data
Green, Paul E.
;
Rao, Vithala R.
- In:
Journal of marketing research : JMR
8
(
1971
)
3
,
pp. 355-363
Persistent link: https://www.econbiz.de/10002539454
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87
Consumer evaluation of discount cards
Green, Paul E.
;
Carmone, Frank J.
;
Wind, Yoram
- In:
Journal of retailing
49
(
1973/74
)
1
,
pp. 10-22
Persistent link: https://www.econbiz.de/10002539477
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88
Discriminant techniques in adoption patterns for a new product
Green, Paul E.
;
Sieber jr., Harry F.
- In:
Promotional decisions using mathematical models. …
,
(pp. 227-276)
.
1967
Persistent link: https://www.econbiz.de/10002539552
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89
Entwicklung und Bewertung von Preisstrategien mit Hilfe der Bayesschen Entscheidungstheorie
Green, Paul E.
- In:
Entscheidungshilfen im Marketing
,
(pp. 234-249)
.
1977
Persistent link: https://www.econbiz.de/10002539584
Saved in:
90
An experiment in probability estimation
Green, Paul E.
;
Halbert, Michael H.
;
Robinson, Patrick J.
- In:
Journal of marketing research : JMR
2
(
1965
)
3
,
pp. 266-273
Persistent link: https://www.econbiz.de/10002539599
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