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Judging a magazine by its advertising : exploring the effects of advertising content on perceptions of a media vehicle
Rosengren, Sara; Dahlén, Micael - In: Journal of advertising research 53 (2013) 1, pp. 61-70
Persistent link: https://www.econbiz.de/10009745868
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Color effects on implicit memory in a print advertising context : a process dissociation procedure approach
Panigyrakis, George G.; Kyrousi, Antigone G. - 2011
Persistent link: https://www.econbiz.de/10010191072
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The interplay of mood and regulatory focus in influencing altruistic behavior
Baek, Tae Hyun; Reid, Leonard N. - In: Psychology & marketing 30 (2013) 8, pp. 635-646
Persistent link: https://www.econbiz.de/10009786052
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Does repeated ad exposure impair or facilitate recall of ads with similar affective valence? : an exploratory study
Nguyen, Hieu P.; Munch, James M.; Gardner, Meryl P. - In: Journal of marketing theory and practice 22 (2014) 1, pp. 25-39
Persistent link: https://www.econbiz.de/10010346483
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The impact of direct-to-costumer television and magazine advertising on antidepressant use
Avery, Rosemary J.; Eisenberg, Matthew; Simon, Kosali … - In: Journal of health economics 31 (2012) 5, pp. 705-718
Persistent link: https://www.econbiz.de/10010219986
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Brand personification through the use of spokespeople : an exploratory study of ordinary employees, CEOs, and celebrities featured in advertising
Fleck, Nathalie; Michel, Géraldine; Zeitoun, Valérie - In: Psychology & marketing 31 (2014) 1, pp. 84-92
Persistent link: https://www.econbiz.de/10010251699
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Impact of the perceived image of celebrity endorsers on tourists' intentions to visit
Van der Veen, Robert; Song, Haiyan - In: Journal of travel research : a quarterly publication of … 53 (2014) 2, pp. 211-224
Persistent link: https://www.econbiz.de/10010254353
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Informational and transformational responses to celebrity endorsements
Lord, Kenneth R.; Putrevu, Sanjay - In: Journal of current issues and research in advertising : … 31 (2009) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10003862200
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How many pictures should your print ad have?
Chowdhury, Rafi M. M. I.; Olsen, G. Douglas; Pracejus, … - In: Journal of business research : JBR 64 (2011) 1, pp. 3-6
Persistent link: https://www.econbiz.de/10008806371