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The adoption of social networking technologies in cinema releases

Westland, James Christopher - In: Information technology and management 13 (2012) 3, pp. 167-181

Persistent link: https://www.econbiz.de/10009619198

Leveraging social media in the pharmaceutical industry

Shankar, Venkatesh; Li, Jiaoyang - In: Innovation and marketing in the pharmaceutical industry …, (pp. 477-505). 2014

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Fan-centric social media : the Xiaomi phenomenon in China

Shih, Chao-ching; Lin, Tom M. Y.; Luarn, Pin - In: Business horizons 57 (2014) 3, pp. 349-358

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E-WoM and 2.0 opinion leaders

Sahelices-Pinto, César; Rodríguez Santos, María Carmen - In: Journal of food products marketing 20 (2014) 3, pp. 244-261

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Online social networks: on the role and relevance of network ties

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Word-of-mouth marketing influence on offline and online communications : evidence from case study research

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Gossip in social networking sites : why people chitchat about ad campaigns

Okazaki, Shintaro; Rubio Benito, Natalia; Campo, Sara - In: International journal of market research : JMRS ; the … 56 (2014) 3, pp. 317-340

Persistent link: https://www.econbiz.de/10010384690

Tracing social influence in responses to strategy change in an online community

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Investigating social commerce as an alternate model for online commerce in developing countries : a case of Pakistani economy

Talat, Amina; Azar, Sana; Yousaf, Muhammad Waqar - In: Pakistan journal of commerce and social sciences 7 (2013) 1, pp. 223-242

The study is an empirical quantitative research. In light of intense literature review it proposes a new model for effectiveness of social commerce in Pakistan. It has three objectives. It firstly investigates the relationship between perceived risk, social networking focus, and perceived value...

Persistent link: https://www.econbiz.de/10010260193

The effect of online social network characteristics on consumer purchasing intention of social deals

Park, Min Sook; Shin, Jong-kuk; Ju, Yong - In: Global economic review 43 (2014) 1, pp. 25-41

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