The objective of this study is to provide organizations an understanding of the strategic role of customer satisfaction, and how it can be used as a vital marketing tool for customer life time value through E-Business leadership. The main research question addressed by this study is why an...

Grocery retailing is undergoing rapid changes. New store formats and market channels, the entry of additional large players, and increasing multichannel activities on the supply side are accompanied by heterogeneous and changing consumer preferences. Retailers are increasingly competing in both...