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The Brand Positivity Effect :...
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1
Chocolate brands and preferences of Chinese consumers
Mo, Di
;
Rozelle, Scott
;
Zhang, Linxiu
- In:
The economics of chocolate
,
(pp. 170-179)
.
2016
Persistent link: https://www.econbiz.de/10011459188
Saved in:
2
Smartphone preferences and brand loyalty : a discrete choice model reflecting the reference point and peer effect
Kim, Junghun
;
Lee, Hyunjoo
;
Lee, Jongsu
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012132216
Saved in:
3
Entrepreneurial branding : measuring consumer preferences through choice-based conjoint analysis
Eggers, Fabian
;
Eggers, Felix
;
Kraus, Sascha
- In:
International entrepreneurship and management journal
12
(
2016
)
2
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011591369
Saved in:
4
Do perceived CSR initiatives enhance customer preference and loyalty in casinos?
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Chu, Rongwei
; …
- In:
International journal of contemporary hospitality management
26
(
2014
)
7
,
pp. 1024-1045
Persistent link: https://www.econbiz.de/10010426100
Saved in:
5
Who is wary of user design? : the role of power-distance beliefs in preference for user-designed products
Paharia, Neeru
;
Swaminathan, Vanitha
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 91-107
Persistent link: https://www.econbiz.de/10012176002
Saved in:
6
An empirical investigation of brand resilience through disclosure of negative information : a consumer preference perspective
Almestarihi, Ra'd
;
Rundle-Thiele, Sharyn
;
Wright, Owen
; …
- In:
International journal of business excellence
13
(
2017
)
3
,
pp. 299-317
Persistent link: https://www.econbiz.de/10011857511
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7
Young people's preferences for Romanian agro alimentary goods
Timiras, Laura Catalina
- In:
Studies and scientific researches / Economics edition / …
(
2017
),
pp. 102-108
Persistent link: https://www.econbiz.de/10011810971
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8
New conjoint approaches to scaling brand equity and optimising share of preference prediction
Guyon, Hervé
;
Petiot, Jean-François
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
5
,
pp. 701-725
Persistent link: https://www.econbiz.de/10011494706
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9
Preference reversal for copycat brands : uncertainty makes imitation feel good
Horen, Femke van
;
Pieters, Rik
- In:
Journal of economic psychology : research in economic …
37
(
2013
),
pp. 54-64
Persistent link: https://www.econbiz.de/10010234305
Saved in:
10
Performance of store brands : a cross-country analysis of consumer store-brand preferences, perceptions and risk
Erdem, Tülin
;
Zhao, Ying
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003922858
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