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Employer Branding als Erfolgsfaktor : eine conjoint-analytische Untersuchung
Andratschke, Nadine; Regier, Stefanie; Huber, Frank - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013432219
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How much more (or less) is a brand worth when made in a low labor-cost country? : it depends upon who and where you ask
Ho, Foo Nin; Brodowsky, Glen H.; Lee, Seonsu - In: Country of origin effect : looking back and moving forward, (pp. 3-19). 2019
Persistent link: https://www.econbiz.de/10012008485
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How much more (or less) is a brand worth when made in a low labor-cost country? : it depends upon who and where you ask
Ho, Foo Nin; Brodowsky, Glen H.; Lee, Seonsu - In: Journal of promotion management : JPM 24 (2018) 3, pp. 295-311
Persistent link: https://www.econbiz.de/10011875416
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Dynamics of disruptive innovations in outperforming global brands : a study in Mexico
Reyes-Mercado, Pável; Rajagopal - In: International journal of business excellence 11 (2017) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10011710578
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Consumers' smartphone preferences in Turkey during the COVID-19 pandemic
Telli Yamamoto, Gonca; Aydin, Samet; Duzgun, Fehim; … - In: Middle East journal of management : MEJM 9 (2022) 5, pp. 483-503
Persistent link: https://www.econbiz.de/10013477771
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Entwicklung eines Modells zur Absatzprognose in frühen Phasen der Produktentstehung
Henrichsmeier, Stefan - 1998
Persistent link: https://www.econbiz.de/10000654896
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Incorporating subjective characteristics in product design and evaluations
Luo, Lan; Kannan, P. K.; Ratchford, Brian T. - In: Journal of marketing research : JMR 45 (2008) 2, pp. 182-194
Persistent link: https://www.econbiz.de/10003713019
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A conjoint approach to multipart pricing
Iyengar, Raghuram; Jedidi, Kamel; Kohli, Rajeev - In: Journal of marketing research : JMR 45 (2008) 2, pp. 195-210
Persistent link: https://www.econbiz.de/10003713022
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Attentional contrast during sequential judgments : a source of the number-of-levels effect
Wilde, Els de; Cooke, Alan D. J.; Janiszewski, Chris - In: Journal of marketing research : JMR 45 (2008) 4, pp. 437-449
Persistent link: https://www.econbiz.de/10003756211