//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A Conceptual Framework of Empl...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Brand management
17,666
Markenführung
17,252
Consumer behaviour
8,019
Konsumentenverhalten
7,978
Markenimage
7,502
Brand image
7,410
Markenartikel
5,350
Brand
5,349
Corporate reputation
5,010
Firmenimage
4,927
Beziehungsmarketing
2,866
Relationship marketing
2,866
Markenpolitik
2,198
Social Web
2,077
Social web
2,073
Deutschland
1,868
Germany
1,773
Online-Marketing
1,755
Internet marketing
1,729
Personalmarketing
1,589
Marketingmanagement
1,546
Marketing management
1,537
Reputation
1,505
HR marketing
1,358
Corporate social responsibility
1,239
Corporate Social Responsibility
1,237
Werbewirkung
1,208
Advertising effects
1,197
Theorie
1,080
Theory
1,077
Marketing
981
USA
934
Öffentlichkeitsarbeit
933
United States
917
Public relations
915
Luxury goods
893
Luxusgüter
891
Customer satisfaction
855
Kundenzufriedenheit
843
Werbung
798
more ...
less ...
Online availability
All
Undetermined
9,092
Free
3,359
Type of publication
All
Article
17,146
Book / Working Paper
7,292
Journal
46
Other
6
Type of publication (narrower categories)
All
Article in journal
13,044
Aufsatz in Zeitschrift
13,044
Aufsatz im Buch
3,347
Book section
3,347
Hochschulschrift
1,028
Graue Literatur
813
Non-commercial literature
813
Thesis
716
Case study
636
Fallstudie
636
Working Paper
554
Collection of articles of several authors
547
Sammelwerk
547
Arbeitspapier
527
Aufsatzsammlung
413
research-article
246
Dissertation u.a. Prüfungsschriften
155
Conference paper
153
Konferenzbeitrag
153
Ratgeber
138
Guidebook
128
Reprint
121
Lehrbuch
112
Konferenzschrift
109
Textbook
94
Bibliografie enthalten
71
Bibliography included
71
Conference proceedings
64
review
56
Handbook
55
Handbuch
55
review-article
52
non-article
51
conceptual-paper
47
Article
42
Collection of articles written by one author
38
Sammlung
38
Interview
36
case-report
25
viewpoint
24
more ...
less ...
Language
All
English
19,321
German
4,821
Undetermined
273
French
43
Polish
23
Italian
16
Russian
15
Spanish
14
Lithuanian
9
Swedish
4
Serbian
3
Bulgarian
2
Czech
2
Dutch
2
Portuguese
2
Valencian
1
Kazakh
1
Romanian
1
more ...
less ...
Author
All
Esch, Franz-Rudolf
133
Burmann, Christoph
128
Melewar, T. C.
102
Baumgarth, Carsten
91
Huber, Frank
65
Meffert, Heribert
63
Balmer, John M. T.
60
Keller, Kevin Lane
60
Bruhn, Manfred
57
Wiedmann, Klaus-Peter
51
Foroudi, Pantea
49
Ahlert, Dieter
47
Bang, Nguyen
47
Tomczak, Torsten
47
De Chernatony, Leslie
45
Loureiro, Sandra Maria Correia
38
Merrilees, Bill
38
Schmidt, Holger J.
38
Bauer, Hans H.
37
Phau, Ian
37
Fournier, Susan
34
Ind, Nicholas
33
Kernstock, Joachim
33
Sattler, Henrik
33
Swoboda, Bernhard
33
Uggla, Henrik
33
Gupta, Suraksha
32
Iglesias, Oriol
31
Schwaiger, Manfred
31
Han, Heesup
30
Romaniuk, Jenni
30
Christodoulides, George
29
Ko, Eunju
29
Guzman, Francisco
28
King, Ceridwyn
28
MacInnis, Deborah J.
28
Strebinger, Andreas
28
Veloutsou, Cleopatra
28
Völckner, Franziska
28
Abratt, Russell
27
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
152
Gesellschaft zur Erforschung des Markenwesens
26
National Bureau of Economic Research
26
Verlag Dr. Kovač
21
Haufe-Lexware GmbH & Co. KG
14
Information Resources Management Association
12
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
9
NetLibrary, Inc
8
Berliner Wissenschafts-Verlag
7
Books on Demand GmbH <Norderstedt>
7
IGI Global
7
Springer Gabler <Firma>
7
Springer International Publishing
7
Springer-Verlag GmbH
7
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
7
Campus Verlag
6
De Gruyter Oldenbourg
6
Fachhochschule Reutlingen / European School of Business
6
Verlag Franz Vahlen
6
W. Kohlhammer GmbH
6
Deutsche Gesellschaft für Personalführung
5
Edward Elgar Publishing
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
Stiftung Familienunternehmen
5
Vytautas Magnus University
5
Österreichische Werbewissenschaftliche Gesellschaft
5
American Marketing Association
4
Center of Market Oriented Product and Production Management
4
Deutsche Werbewissenschaftliche Gesellschaft
4
Helmut-Schmidt-Universität
4
Leuphana Universität Lüneburg
4
Nomos Verlagsgesellschaft
4
Redline Verlag
4
Tectum Verlag
4
Trendbüro <Hamburg>
4
UVK Verlagsgesellschaft mbH
4
Universität Mannheim
4
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
3
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
more ...
less ...
Published in...
All
Journal of business research : JBR
666
The journal of brand management : an international journal
594
The journal of product & brand management
394
SpringerLink / Bücher
393
Journal of retailing and consumer services
323
Corporate reputation review : an international journal
153
European journal of marketing : EJM
152
Industrial marketing management : the international journal for industrial and high-tech firms
127
International journal of hospitality management
126
Journal of marketing communications
126
Marketing intelligence & planning
123
Psychology & marketing
122
Journal of strategic marketing
119
Journal of Product & Brand Management
118
Asia Pacific journal of marketing and logistics
109
Journal of marketing management : MM
108
Springer eBook Collection
104
Strategic Direction
104
Journal of business ethics : JOBE
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
101
The IUP journal of brand management : IJBRM
94
Journal of the Academy of Marketing Science
91
Innovatives Markenmanagement
86
Journal of marketing
84
Research
80
Journal of promotion management : innovations in planning and applied research
79
Cogent business & management
76
International journal of internet marketing and advertising : IJIMA
76
Marketing letters : a journal of research in marketing
73
International journal of advertising : the review of marketing communications
71
Journal of promotion management : JPM
71
Tourism management : research, policies, practice
71
Journal of advertising research
70
International marketing review
69
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
68
Journal of fashion marketing and management
67
Journal of international consumer marketing
67
Qualitative market research : an international journal
67
International journal of contemporary hospitality management
65
Journal of marketing management : JMM ; journal of the Academy of Marketing
64
more ...
less ...
Source
All
ECONIS (ZBW)
22,888
USB Cologne (EcoSocSci)
781
Other ZBW resources
510
RePEc
177
EconStor
89
BASE
36
USB Cologne (business full texts)
4
OLC EcoSci
4
ArchiDok
1
more ...
less ...
Showing
1
-
10
of
24,490
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The influence of employer branding and employees' personal branding on corporate branding and corporate reputation
Potgieter, Adele
;
Doubell, Marianne
- In:
African journal of business and economic research : AJBER
15
(
2020
)
2
,
pp. 107-133
Persistent link: https://www.econbiz.de/10012666154
Saved in:
2
Employer branding as a strategic corporate reputation management tool
Potgieter, Adele
;
Doubelle, Marianne
- In:
African journal of business and economic research : AJBER
13
(
2018
)
1
,
pp. 135-155
Persistent link: https://www.econbiz.de/10011904977
Saved in:
3
What do best employer surveys reveal about employer branding and intention to apply?
Saini, Gordhan K.
;
Rai, Purvi
;
Chaudhary, Manoj J.
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 95-111
Persistent link: https://www.econbiz.de/10010252627
Saved in:
4
Weg vom negativen Branchenimage : mit Subtyping zur Arbeitgebermarke
Erz, Antonia
;
Henkel, Sven
;
Tomczak, Torsten
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
5
,
pp. 22-25
Persistent link: https://www.econbiz.de/10003765695
Saved in:
5
Employer branding and corporate reputation management : a model and some evidence
Martin, Graeme
- In:
The peak performing organization
,
(pp. 252-274)
.
2009
Persistent link: https://www.econbiz.de/10003787860
Saved in:
6
Internal branding : employer branding
Crozier, R. Alan
- In:
The IABC handbook of organizational communication : a …
,
(pp. 268-279)
.
2006
Persistent link: https://www.econbiz.de/10003346868
Saved in:
7
CSR im Zeichen der Employer-Brand : Einfluss und Eignung des Konzeptes der Corporate Social Responsibility für das Employer-Branding in der stakeholderspezifischen Markenführung
Schmidt, Philipp
-
2009
Persistent link: https://www.econbiz.de/10003819291
Saved in:
8
Employer Branding
Trost, Armin
- In:
Employer Branding : Arbeitgeber positionieren und …
,
(pp. 13-77)
.
2009
Persistent link: https://www.econbiz.de/10003851263
Saved in:
9
Wissenschaftliche Aspekte zum Employer Branding
Petkovic, Mladen
- In:
Employer Branding : Arbeitgeber positionieren und …
,
(pp. 78-93)
.
2009
Persistent link: https://www.econbiz.de/10003851271
Saved in:
10
Die Employer Branding Ideenfabrik
Schnetzler, Nadja
;
Trost, Armin
- In:
Employer Branding : Arbeitgeber positionieren und …
,
(pp. 111-117)
.
2009
Persistent link: https://www.econbiz.de/10003851287
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->