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Estimating Brand Equity from A...
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Brand image
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9,149
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8,109
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2,263
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1,177
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1,164
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1,093
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Burmann, Christoph
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Huber, Frank
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52
Sattler, Henrik
50
De Chernatony, Leslie
46
Phau, Ian
45
Bruhn, Manfred
39
Bauer, Hans H.
37
Baumgarth, Carsten
37
Loureiro, Sandra Maria Correia
35
Melewar, T. C.
35
Diamantopoulos, Adamantios
32
Meffert, Heribert
32
Romaniuk, Jenni
31
Fournier, Susan
30
Dawes, John
29
Gierl, Heribert
28
Fetscherin, Marc
27
Bang, Nguyen
26
Han, Heesup
26
Schade, Michael
26
Guzman, Francisco
25
Ko, Eunju
25
Völckner, Franziska
25
Foroudi, Pantea
23
Wiedmann, Klaus-Peter
23
Herrmann, Andreas
22
MacInnis, Deborah J.
22
Sarkar, Abhigyan
22
Park, C. Whan
21
Rahman, Zillur
21
Usman, Osly
21
Veloutsou, Cleopatra
21
Christodoulides, George
20
Gupta, Suraksha
20
Merrilees, Bill
20
Uggla, Henrik
20
Ahlert, Dieter
19
Bronnenberg, Bart J.
19
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Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
33
Université Paris-Dauphine (Paris IX)
30
Markenverband
12
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
12
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
11
Gesellschaft zur Erforschung des Markenwesens
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Verlag Dr. Kovač
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NetLibrary, Inc
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5
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ToKnowPress
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Journal of business research : JBR
583
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318
Psychology & marketing
170
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Asia Pacific journal of marketing and logistics
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The Trademark reporter
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing letters : a journal of research in marketing
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Markenartikel : das Magazin für Markenführung
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Journal of Product & Brand Management
74
Journal of fashion marketing and management
74
Journal of the Academy of Marketing Science
74
International marketing review
69
Journal of global marketing
69
Cogent business & management
64
The IUP journal of brand management : IJBRM
62
International journal of advertising : the quarterly review of marketing communications
61
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
60
Journal of promotion management : JPM
58
Journal of promotion management : innovations in planning and applied research
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81
Investigating political
brand
reputation with qualitative projective techniques from the perspective of young adults
Pich, Christopher
;
Guja Armannsdottir
;
Spry, Louise
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
2
,
pp. 198-213
Persistent link: https://www.econbiz.de/10011887284
Saved in:
82
What drives Kuwaiti consumers to purchase luxury brands?
Mostafa, Mohamed M.
;
Arnaout, Jean-Paul
- In:
The international review of retail, distribution and …
30
(
2020
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10012209765
Saved in:
83
The role of government campaign commercials in shaping government
brand
equity
Naik, Shubhanshu
;
Srivastava, Mallika
;
Tapas, Poornima
- In:
International journal of public sector performance …
5
(
2019
)
3/4
,
pp. 500-515
Persistent link: https://www.econbiz.de/10012138794
Saved in:
84
Influencing factors of
brand
perception on consumers' repurchase intention : an examination of online apparel shopping
Aslam, Wajeeha
;
Ham, Marija
;
Farhat, Kashif
- In:
Management : journal of contemporary management issues
23
(
2018
)
2
,
pp. 87-102
Persistent link: https://www.econbiz.de/10012146994
Saved in:
85
The influence factors of
brand
loyalty : mobile phone industry
Khundyz, Zyeinyelkhaan
- In:
Inventi impact: retailing & consumer services
(
2018
)
4
,
pp. 224-233
Persistent link: https://www.econbiz.de/10012130322
Saved in:
86
Branding as a dynamic capability : strategic advantage from integrating meanings with identification
Brodie, Roderick J.
;
Benson-Rea, Maureen
;
Medlin, …
- In:
Marketing theory
17
(
2017
)
2
,
pp. 183-199
Persistent link: https://www.econbiz.de/10011771406
Saved in:
87
A model of customer-based
brand
equity : evidence from the banking service in Iran
Hosseini, Mirza Hassan
;
Saravi-Moghadam, Nahid
- In:
International journal of productivity and quality …
21
(
2017
)
1
,
pp. 23-44
Persistent link: https://www.econbiz.de/10011748580
Saved in:
88
Impact of
brand
image, product quality and self-efficacy on purchase decisions on private label rights products : an empirical study
Hendra
;
Lusiah
- In:
Expert journal of business and management
5
(
2017
)
2
,
pp. 74-82
Persistent link: https://www.econbiz.de/10011749783
Saved in:
89
Analysing
brand
awareness as a driver for determining
brand
value : a study in telecommunications service marketing
Rajagopal, Ananya
- In:
International journal of services and operations …
37
(
2020
)
2
,
pp. 241-263
Persistent link: https://www.econbiz.de/10012521923
Saved in:
90
The antecedents and consequences of
brand
experience and purchase intention
Shukla, Mahima
;
Sharma, Ashok
;
Misra, Richa
;
Jain, Vinamra
- In:
International journal of electronic business : IJEB
16
(
2021
)
3
,
pp. 215-238
Persistent link: https://www.econbiz.de/10012597995
Saved in:
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