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Investigating political brand reputation with qualitative projective techniques from the perspective of young adults
Pich, Christopher; Guja Armannsdottir; Spry, Louise - In: International journal of market research : JMRS ; the … 60 (2018) 2, pp. 198-213
Persistent link: https://www.econbiz.de/10011887284
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What drives Kuwaiti consumers to purchase luxury brands?
Mostafa, Mohamed M.; Arnaout, Jean-Paul - In: The international review of retail, distribution and … 30 (2020) 1, pp. 86-102
Persistent link: https://www.econbiz.de/10012209765
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The role of government campaign commercials in shaping government brand equity
Naik, Shubhanshu; Srivastava, Mallika; Tapas, Poornima - In: International journal of public sector performance … 5 (2019) 3/4, pp. 500-515
Persistent link: https://www.econbiz.de/10012138794
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Influencing factors of brand perception on consumers' repurchase intention : an examination of online apparel shopping
Aslam, Wajeeha; Ham, Marija; Farhat, Kashif - In: Management : journal of contemporary management issues 23 (2018) 2, pp. 87-102
Persistent link: https://www.econbiz.de/10012146994
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The influence factors of brand loyalty : mobile phone industry
Khundyz, Zyeinyelkhaan - In: Inventi impact: retailing & consumer services (2018) 4, pp. 224-233
Persistent link: https://www.econbiz.de/10012130322
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Branding as a dynamic capability : strategic advantage from integrating meanings with identification
Brodie, Roderick J.; Benson-Rea, Maureen; Medlin, … - In: Marketing theory 17 (2017) 2, pp. 183-199
Persistent link: https://www.econbiz.de/10011771406
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A model of customer-based brand equity : evidence from the banking service in Iran
Hosseini, Mirza Hassan; Saravi-Moghadam, Nahid - In: International journal of productivity and quality … 21 (2017) 1, pp. 23-44
Persistent link: https://www.econbiz.de/10011748580
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Impact of brand image, product quality and self-efficacy on purchase decisions on private label rights products : an empirical study
Hendra; Lusiah - In: Expert journal of business and management 5 (2017) 2, pp. 74-82
Persistent link: https://www.econbiz.de/10011749783
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Analysing brand awareness as a driver for determining brand value : a study in telecommunications service marketing
Rajagopal, Ananya - In: International journal of services and operations … 37 (2020) 2, pp. 241-263
Persistent link: https://www.econbiz.de/10012521923
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The antecedents and consequences of brand experience and purchase intention
Shukla, Mahima; Sharma, Ashok; Misra, Richa; Jain, Vinamra - In: International journal of electronic business : IJEB 16 (2021) 3, pp. 215-238
Persistent link: https://www.econbiz.de/10012597995