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Willingness to purchase counterfeit luxury brands : a cross-cultural comparison
Tunçel, Niray - In: International journal of consumer studies 46 (2022) 2, pp. 494-514
Persistent link: https://www.econbiz.de/10013162277
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Luxury fashion start-up brands' digital strategies with female Gen Y in the Middle East
Ramadan, Zahy; Nsouli, Nour Zakaria - In: Journal of fashion marketing and management 26 (2022) 2, pp. 247-265
Persistent link: https://www.econbiz.de/10013162364
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Is it love or just like? : Generation Z's brand relationship with luxury
Shin, Hyunju; Eastman, Jacqueline Kilsheimer; Li, Yuan - In: The journal of product & brand management 31 (2022) 3, pp. 394-414
Persistent link: https://www.econbiz.de/10013164358
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Understanding the antecedents to luxury brand consumer behavior
Kowalczyk, Christine M.; Mitchell, Natalie A. - In: The journal of product & brand management 31 (2022) 3, pp. 438-453
Persistent link: https://www.econbiz.de/10013164364
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The impact of gender on the evaluation of vertical line extensions of luxury brands : a cross-national study
Boisvert, Jean; Ashill, Nicholas Jeremy - In: The journal of product & brand management 31 (2022) 3, pp. 484-495
Persistent link: https://www.econbiz.de/10013164370
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Artification strategies to improve luxury perceptions : the role of adding an artist name
Marin, Vicente; Barra, Cristóbal; Moyano, Jorge - In: The journal of product & brand management 31 (2022) 3, pp. 496-505
Persistent link: https://www.econbiz.de/10013164371
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Engaging luxury brand consumers on social media
Kumar, Vikas; Khan, Imran; Fatma, Mobin; Singh, Amrinder - In: Journal of consumer marketing 39 (2022) 1, pp. 121-132
Persistent link: https://www.econbiz.de/10013165321
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Millennial consumers perceptions on luxury goods : capturing antecedents for brand resonance in the emerging market context
Kang, Inwon; Koo, Jakyung; Han, Jeong Hugh; Yoo, Sungjoon - In: Journal of international consumer marketing 34 (2022) 2, pp. 214-230
Persistent link: https://www.econbiz.de/10013167322
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Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon; Seo, Yuri; Septianto, Felix; Ko, Eunju - In: Journal of business research : JBR 141 (2022), pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
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Conceptualizing masstige buying behavior : a mixed-method approach
Purohit, Sonal; Radia, Karan Nilesh - In: Journal of business research : JBR 142 (2022), pp. 886-898
Persistent link: https://www.econbiz.de/10013169466