//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A holistic approach to investi...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
82,942
Konsumentenverhalten
80,462
Persönlichkeitspsychologie
12,778
Personality psychology
12,499
Brand image
11,164
Markenimage
11,050
Theorie
10,097
Brand management
10,020
Markenführung
9,945
Theory
9,900
Relationship marketing
9,390
Beziehungsmarketing
9,353
Customer satisfaction
5,913
Kundenzufriedenheit
5,749
USA
5,616
Online-Handel
5,614
Online retailing
5,603
United States
5,354
Social Web
5,167
Social web
5,165
Brand
5,057
Markenartikel
5,045
Deutschland
5,016
Online-Marketing
4,768
Internet marketing
4,750
Germany
4,662
Service quality
4,508
Dienstleistungsqualität
4,461
Einzelhandel
4,238
Retail trade
4,194
Experiment
4,039
Werbewirkung
3,902
Advertising effects
3,861
Emotion
3,795
Electronic Commerce
3,649
Verbraucherverhalten
3,587
E-commerce
3,540
Advertising
3,162
Werbung
3,073
Herkunftsbezeichnung
3,042
more ...
less ...
Online availability
All
Undetermined
37,788
Free
23,427
Type of publication
All
Article
70,704
Book / Working Paper
32,667
Journal
182
Other
17
Type of publication (narrower categories)
All
Article in journal
60,071
Aufsatz in Zeitschrift
60,071
Graue Literatur
9,230
Non-commercial literature
9,230
Working Paper
8,171
Arbeitspapier
7,428
Aufsatz im Buch
6,549
Book section
6,549
Hochschulschrift
3,257
research-article
2,634
Thesis
2,261
Collection of articles of several authors
1,349
Sammelwerk
1,349
Aufsatzsammlung
846
Conference paper
600
Konferenzbeitrag
600
Case study
427
Fallstudie
427
Bibliografie enthalten
386
Bibliography included
386
Konferenzschrift
380
Collection of articles written by one author
374
Sammlung
374
Dissertation u.a. Prüfungsschriften
297
Lehrbuch
279
Textbook
231
Reprint
225
Amtsdruckschrift
196
Government document
196
Conference proceedings
179
conceptual-paper
169
review-article
166
Ratgeber
137
Article
132
review
129
Guidebook
115
case-report
93
Systematic review
91
Übersichtsarbeit
91
Statistik
90
more ...
less ...
Language
All
English
94,167
German
7,583
Undetermined
879
French
443
Polish
134
Spanish
123
Italian
111
Russian
46
Swedish
39
Danish
29
Portuguese
26
Norwegian
22
Dutch
21
Hungarian
16
Finnish
15
Romanian
10
Slovak
10
Czech
9
Lithuanian
8
Croatian
6
Serbian
6
Bulgarian
4
Indonesian
3
Slovenian
3
Arabic
2
Multiple languages
2
Chinese
2
Bosnian
1
Valencian
1
Macedonian
1
Malay (macrolanguage)
1
Turkish
1
more ...
less ...
Author
All
Han, Heesup
123
Belk, Russell W.
119
Mattila, Anna S.
110
Huber, Frank
109
Phau, Ian
108
Grunert, Klaus G.
103
Burmann, Christoph
98
Bauer, Hans H.
94
Usman, Osly
93
Gierl, Heribert
90
Herrmann, Andreas
89
Lusk, Jayson L.
85
Sheth, Jagdish N.
85
Wiedmann, Klaus-Peter
83
Foxall, Gordon R.
82
Khare, Arpita
79
Loureiro, Sandra Maria Correia
73
Bagozzi, Richard P.
72
Grewal, Dhruv
72
Septianto, Felix
72
Heckman, James J.
71
Nayga, Rodolfo M.
71
Bruwer, Johan
70
Agarwal, Sumit
69
Falk, Armin
69
Dwivedi, Yogesh Kumar
68
Stavins, Joanna
68
Laroche, Michel
67
Wansink, Brian
67
Paul, Justin
66
Ko, Eunju
60
Rajagopal
60
Jang, Soocheong
59
Verhoef, Peter C.
59
Pelsmacker, Patrick de
58
Walsh, Gianfranco
57
Janssen, Maarten C. W.
56
Chintagunta, Pradeep K.
55
Thøgersen, John
55
Cherchye, Laurens
54
more ...
less ...
Institution
All
National Bureau of Economic Research
605
Springer Fachmedien Wiesbaden
175
OECD
51
Verlag Dr. Kovač
40
American Marketing Association
37
IGI Global
36
International Energy Agency
30
European Association of Agricultural Economists - EAAE
29
Institut für Demoskopie Allensbach
26
Edward Elgar Publishing
24
Friedrich-Schiller-Universität Jena
23
Books on Demand GmbH <Norderstedt>
20
Information Resources Management Association
20
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
18
Nordic Council of Ministers
16
Universität Mannheim
16
RWTH Aachen
15
Haufe-Lexware GmbH & Co. KG
14
INSEAD
14
Nomos Verlagsgesellschaft
14
Christian-Albrechts-Universität zu Kiel
12
Harvard Graduate School of Business Administration
12
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
12
World Trade Organization
12
Europäische Kommission / Gemeinsame Forschungsstelle
11
Österreichisches Institut für Wirtschaftsforschung
11
Gesellschaft für Ökologische Kommunikation mbH
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Robert Schuman Centre for Advanced Studies
10
Shaker Verlag
10
Technische Universität Braunschweig
10
Deutscher Dialogmarketing Verband
9
Erasmus Research Institute of Management
9
European University Institute / Department of Economics
9
Europäische Kommission
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Peter Lang GmbH
9
Springer International Publishing
9
Université Paris-Dauphine (Paris IX)
9
World Bank
9
more ...
less ...
Published in...
All
Journal of business research : JBR
2,231
Journal of retailing and consumer services
1,965
International journal of hospitality management
802
International journal of consumer studies
768
Psychology & marketing
711
Journal of consumer research : JCR ; an interdisciplinary bimonthly
640
NBER working paper series
601
Working paper / National Bureau of Economic Research, Inc.
526
The journal of brand management : an international journal
485
The journal of product & brand management
462
NBER Working Paper
452
SpringerLink / Bücher
437
Asia Pacific journal of marketing and logistics
412
European Journal of Marketing
410
Tourism management : research, policies, practice
410
Journal of travel and tourism marketing
397
European journal of marketing : EJM
393
Journal of Consumer Marketing
392
Journal of business ethics : JOBE
379
Journal of marketing research : JMR
368
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
358
Management science : journal of the Institute for Operations Research and the Management Sciences
351
Cogent business & management
345
Journal of marketing management : MM
341
Discussion paper series / IZA
330
Journal of retailing
330
Journal of international consumer marketing
326
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
324
Journal of marketing communications
323
Journal of economic psychology : research in economic psychology and behavioral economics
320
Journal of marketing
312
Journal of the Academy of Marketing Science
311
Marketing letters : a journal of research in marketing
311
Journal of consumer behaviour : an international research review
310
Marketing intelligence & planning
309
Journal of fashion marketing and management
304
The journal of consumer marketing
302
International journal of retail & distribution management
300
International journal of contemporary hospitality management
297
The international review of retail, distribution and consumer research
297
more ...
less ...
Source
All
ECONIS (ZBW)
97,213
Other ZBW resources
3,304
USB Cologne (EcoSocSci)
1,282
EconStor
934
RePEc
650
BASE
108
OLC EcoSci
44
USB Cologne (business full texts)
19
ArchiDok
16
more ...
less ...
Showing
1
-
10
of
103,570
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Beyond country image favorability : how brand positioning via country personality stereotypes enhances brand evaluations
Magnusson, Peter
;
Westjohn, Stanford A.
;
Sirianni, Nancy J.
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 318-338
Persistent link: https://www.econbiz.de/10012006998
Saved in:
2
An empirical study about the influence of country personality and product involvement on consumer's purchase and visit intentions
Sousa, Ana
;
Nobre, Helena
;
Farhangmehr, Minoo
- In:
Journal of Asian finance, economics and business : JAFEB
5
(
2018
)
3
,
pp. 65-72
Persistent link: https://www.econbiz.de/10011918923
Saved in:
3
Argentine consumers' perceptions of the US brand personality
Rojas-Méndez, José I.
;
Papadopoulos, Nicolas G.
- In:
Latin American business review : journal of the …
13
(
2012
)
4
,
pp. 329-345
Persistent link: https://www.econbiz.de/10009714822
Saved in:
4
Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.
;
Quaye, Emmanuel Silva
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
Saved in:
5
Antecedents of nation brand personality
Song, Young-a
;
Sung, Yongjun
- In:
Corporate reputation review : an international journal
16
(
2013
)
1
,
pp. 80-94
Persistent link: https://www.econbiz.de/10009741972
Saved in:
6
Destination brand positioning theme development based on consumers' personal values
Kotsi, Filareti
;
Pike, Steven
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
3
,
pp. 573-587
Persistent link: https://www.econbiz.de/10012483434
Saved in:
7
Crossing the border : changes in self and brands
Guzman, Francisco
;
Paswan, Audhesh K.
;
Fabrize, Robert O.
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
Saved in:
8
Personality traits, consumer animosity, and foreign product avoidance : the moderating role of individual cultural characteristics
Leonidou, Leonidas C.
;
Kvasova, Olga
;
Christodoulides, Paul
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 76-96
Persistent link: https://www.econbiz.de/10012060702
Saved in:
9
Why do consumers prefer a hometown geographical indication brand? : exploring the role of consumer identification with the brand and psychological ownership
Zhang, Gangren
;
Wang, Cheng Lu
;
Liu, Jiaojiao
;
Zhou, Liying
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 74-85
Persistent link: https://www.econbiz.de/10014246598
Saved in:
10
Effects of ethnic and global identities on home country brand perceptions : an identity theory perspective
Ewing, Douglas
;
Zolfagharian, Mohammadali
;
Heingraj, Sasawan
- In:
International marketing review
41
(
2024
)
3/4
,
pp. 745-766
Persistent link: https://www.econbiz.de/10015057130
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->