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Congruence constructs as mediators of stereotypic image perceptions' effect on student volunteering intention

Lindenmeier, Jörg; Arnold, Christian; Zogaj, Adnan; … - In: International review on public and non-profit marketing 18 (2021) 4, pp. 575-597

Persistent link: https://www.econbiz.de/10012703842

Does self-congruity or functional congruity better predict destination attachment? : a higher-order structural model

Usakli, Ahmet; Kucukergin, Kemal Gurkan; Shi, Da; … - In: Journal of destination marketing & management 23 (2022), pp. 1-14

Persistent link: https://www.econbiz.de/10013194640

E-tailer personality and behavorial intentions : the application of self-congruity theory

Das, Gopal; Khatwani, Gaurav - In: Journal of strategic marketing 26 (2018) 4, pp. 283-297

Persistent link: https://www.econbiz.de/10011903276

How independence and interdependence moderate the self-congruity effect on brand attitude : a study of east and west

Gonzalez-Jimenez, Hector; Fastoso, Fernando; Fukukawa, Kyoko - In: Journal of business research : JBR 103 (2019), pp. 293-300

Persistent link: https://www.econbiz.de/10012104223

Self-congruity theory in consumer behavior : a little history

Sirgy, M. Joseph - In: Journal of global scholars of marketing science : … 28 (2018) 2, pp. 197-207

Persistent link: https://www.econbiz.de/10011891456

The impact of self-concept and its congruence with different brands on purchase intention : evidence from Pakistani consumers

Sandhu, Moeed Ahmad; Usman, Muhammad; Ahmad, Zubair; … - In: Pakistan journal of commerce and social sciences 12 (2018) 2, pp. 695-709

Current research explores the effect of self-congruity (matching one.s self with brands) on brand attitude causing purchase intention. Mostly marketers communicate the conception that their brand matches with how ideally consumers want to see themselves. So, there is an imperious self-congruity...

Persistent link: https://www.econbiz.de/10011934297

The role of brand personality, self-congruity, and sensory experience in elucidating sky lounge users' behavior

Chua, Bee-Lia; Kim, Hyeon-Cheol; Lee, Sanghyeop; Han, Heesup - In: Journal of travel and tourism marketing 36 (2019) 1, pp. 29-42

Persistent link: https://www.econbiz.de/10012179361

Effects of brand personality, self-congruity and functional congruity on hotel brand loyalty

Sop, Serhat Adem; Kozak, Nazmi - In: Journal of hospitality marketing & management 28 (2019) 8, pp. 926-956

Persistent link: https://www.econbiz.de/10012176754

The impacts of brand personality and self-congruity on consumers' intention to stay in a hotel : does consumer affinity matter?

Tsaur, Sheng-Hshiung; Hsu, Fu-Sung; Ching, Hsiao-Wei - In: Journal of hospitality and tourism insights 6 (2023) 1, pp. 246-262

Persistent link: https://www.econbiz.de/10013536110

Goi, Chai Lee; Chieng, Fayrene Yew Leh; Mei Teh Goi - In: Journal of global scholars of marketing science : … 33 (2023) 1, pp. 133-153

Persistent link: https://www.econbiz.de/10013541970