Narrow search
Showing 31 - 40 of 553
Cover Image
Special issue : The rising Chinese consumer
Wang, Cheng Lu (contributor) - 2008
Persistent link: https://www.econbiz.de/10003789901
Cover Image
Web-enabled product ID system as a tool in pharmaceutical marketing
Browe, Christopher; Wang, Cheng Lu - In: International journal of pharmaceutical and healthcare … 1 (2007) 3, pp. 226-233
Persistent link: https://www.econbiz.de/10003937255
Cover Image
Migration of Chinese consumption values : traditions, modernization, and cultural renaissance
Wang, Cheng Lu; Lin, Xiaohua - In: Journal of business ethics : JOBE 88 (2009), pp. 399-409
Persistent link: https://www.econbiz.de/10003958825
Cover Image
The heterogeneity of Chinese consumer values : a dual structure explanation
Lin, Xiaohua; Wang, Cheng Lu - In: Cross cultural management : an international journal 17 (2010) 3, pp. 244-256
Persistent link: https://www.econbiz.de/10008647951
Cover Image
The measurement of guanxi : introducing the GRX scale
Yen, Dorothy A.; Barnes, Bradley R.; Wang, Cheng Lu - In: Industrial marketing management : the international … 40 (2011) 1, pp. 97-108
Persistent link: https://www.econbiz.de/10008907885
Cover Image
Guanxi as a governance mechanism in business markets : its characteristics, relevant theories, and future research directions
Yang, Zhilin; Wang, Cheng Lu - In: Industrial marketing management : the international … 40 (2011) 4, pp. 492-495
Persistent link: https://www.econbiz.de/10009159495
Cover Image
Firm resources and entry-related advantages : an empirical study in China
Niu, Yongge; Wang, Cheng Lu; Dong, Lily C. - In: Industrial marketing management : the international … 42 (2013) 4, pp. 595-607
Persistent link: https://www.econbiz.de/10009779141
Cover Image
Country image, product image and consumer purchase intention : evidence from an emerging economy
Wang, Cheng Lu; Li, Dongjin; Barnes, Bradley R.; Ahn, … - In: International business review : the official journal of … 21 (2012) 6, pp. 1041-1051
Persistent link: https://www.econbiz.de/10009747548
Cover Image
The moderating role of managerial ties in market orientation and innovation : an Asian perspective
Wang, Cheng Lu; Chung, Henry F. L. - In: Journal of business research : JBR 66 (2013) 12, pp. 2431-2437
Persistent link: https://www.econbiz.de/10010211323
Cover Image
Brand management in emerging markets : theories and practice
Wang, Cheng Lu (contributor); He, Jiaxun (contributor) - 2014
Persistent link: https://www.econbiz.de/10010412963