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Bauer, Hans H.
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118
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116
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110
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110
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109
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104
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104
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103
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102
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99
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97
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96
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92
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91
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90
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89
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87
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86
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85
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83
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81
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80
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78
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77
Chintagunta, Pradeep K.
76
Rudolph, Thomas
76
Stavins, Joanna
76
Walsh, Gianfranco
76
Agarwal, Sumit
74
Diller, Hermann
74
Wirtz, Bernd W.
74
Laroche, Michel
71
Nayga, Rodolfo M.
71
Septianto, Felix
71
Goldfarb, Avi
70
Thaichon, Park
70
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69
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31
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40
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date (oldest first)
31
Web analytics applications, opportunities and challenges to online retail in India
Kumar, Vikas
;
Ayodeji, Ogunmola Gabriel
- In:
International journal of services and operations …
41
(
2022
)
4
,
pp. 463-485
Persistent link: https://www.econbiz.de/10013257550
Saved in:
32
A brand view on the user acceptance of mobile apps : an evidence from India in the multi-channel context
Murugan, Nithya
;
Jacob, Jayanth
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 95-117
Persistent link: https://www.econbiz.de/10012036988
Saved in:
33
How pop-ups drive online sales : moderating effects of online promotions
Liu, Yahui
;
Zheng, Hualu
;
Yang, Shuai
;
Wang, Junjie
- In:
European journal of marketing
57
(
2023
)
8
,
pp. 2112-2141
Persistent link: https://www.econbiz.de/10014342205
Saved in:
34
Sponsored Search Marketing : Dynamic
Pricing
and Advertising for an Online Retailer
Ye, Shengqi
;
Aydin, Goker
;
Hu, Shanshan
-
2014
Consider a retailer using sponsored search marketing together with dynamic
pricing
. The retailer’s bid on a search …
Persistent link: https://www.econbiz.de/10014038001
Saved in:
35
Competitive
pricing
and advertising strategies for online retailers with "showrooming" and "webrooming"
He, Xiang
;
Li, Michael Zhi-feng
;
Li, Li
;
Li, Jing
;
Hu, Jiao
- In:
European journal of operational research : EJOR
316
(
2024
)
2
,
pp. 617-638
Persistent link: https://www.econbiz.de/10014575556
Saved in:
36
EWOM effects on hotel booking intentions, attitudes, trust, and website perceptions
Ladhari, Riadh
;
Michaud, Mélissa
- In:
International journal of hospitality management
46
(
2015
),
pp. 36-45
Persistent link: https://www.econbiz.de/10011302002
Saved in:
37
Research on the interactive effects of online scores
Yan, Qiang
;
Wang, Qinying
;
Liu, Xiaoqi
- In:
Electronic commerce research and applications
13
(
2014
)
6
,
pp. 402-408
Persistent link: https://www.econbiz.de/10011349114
Saved in:
38
Could deal promotion improve merchants' online reputations? : the moderating role of prior reviews
Li, Xitong
- In:
Journal of management information systems : JMIS
33
(
2016
)
1
,
pp. 171-201
Persistent link: https://www.econbiz.de/10011560736
Saved in:
39
What are the determinants of consumers' online reviews adoption for hotel bookings : a structural equation modelling approach
Lata, Suman
;
Rana, Krishma
- In:
Enlightening tourism : ET ; a pathmaking journal
11
(
2021
)
1
,
pp. 171-193
Persistent link: https://www.econbiz.de/10012583842
Saved in:
40
A value perspective on online review platforms : profiling preference structures of online shops and traditional companies
König, Tatjana Maria
;
Hein, Nika
;
Nimsgern, Vivien
- In:
Journal of business research : JBR
145
(
2022
),
pp. 387-401
Persistent link: https://www.econbiz.de/10013197914
Saved in:
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