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The moderating role of age in customer loyalty formation process
Thaichon, Paramaporn; Lobo, Antonio; Quach, Sara - In: Services marketing quarterly 37 (2016) 1, pp. 52-70
Persistent link: https://www.econbiz.de/10011452149
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From marketing communications to brand management : factors influencing relationship quality and customer retention
Thaichon, Paramaporn; Quach, Sara - In: Journal of relationship marketing : innovations & … 14 (2015) 3, pp. 197-219
Persistent link: https://www.econbiz.de/10011383849
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Are privacy concerns still relevant? : revisiting consumer behaviour in omnichannel retailing
Cheah, Jun-Hwa; Lim, Xin-Jean; Hiram Ting; Liu, Yide; … - In: Journal of retailing and consumer services 65 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013169706
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Service integration in omnichannel retailing and its impact on customer experience
Quach, Sara; Barari, Mojtaba; Moudrý, Dann Vit; Quach, Ken - In: Journal of retailing and consumer services 65 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013169715
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Effective online engagement strategies through gamification : a systematic literature review and a future research agenda
Jayawardena, Nirma Sadamali; Ross, Mitchell; Quach, Sara; … - In: Journal of global information management 30 (2022) 5, pp. 1-25
Persistent link: https://www.econbiz.de/10012799517
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The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai; Le Dung; Quach, Sara; Ratten, Vanessa - In: Developing digital marketing : relationship perspectives, (pp. 191-200). 2021
Persistent link: https://www.econbiz.de/10012586502
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The effect of AI quality on customer experience and brand relationship
Nguyen Tuyet-Mai; Quach, Sara; Patamaporn Thaichon - In: Journal of consumer behaviour 21 (2022) 3, pp. 481-493
Persistent link: https://www.econbiz.de/10013275503
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Would you like to shop via mobile app technology? : the technology acceptance model, social factors and purchase intention
Vahdat, Arash; Alizadeh, Ali; Quach, Sara; Hamelin, Nicolas - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 2, pp. 187-197
Persistent link: https://www.econbiz.de/10012668427
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Integrated marketing communications and their effects on customer switching intention
Thaichon, Paramaporn; Quach, Sara - In: Journal of relationship marketing : innovations & … 15 (2016) 1/2, pp. 1-16
Persistent link: https://www.econbiz.de/10011633577
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Expression and transformation of loyalty in a contractual service setting : a processual view
Quach, Sara; Hewege, Chandana; Viet Le - In: Australasian marketing journal 27 (2019) 2, pp. 66-77
Persistent link: https://www.econbiz.de/10012103243