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A review of sensory imagery fo...
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1
Designed to s(m)ell : when scentedadvertising induces proximityand enhances appeal
Ruzeviciute, Ruta
;
Kamleitner, Bernadette
;
Biswas, Dipayan
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 315-331
Persistent link: https://www.econbiz.de/10012180538
Saved in:
2
Sensory
imagery
in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Bettels, Jannick
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
Saved in:
3
Sensory marketing
Hultén, Bertil
;
Broweus, Niklas
;
Dijk, Marcus van
-
2009
Persistent link: https://www.econbiz.de/10003809891
Saved in:
4
Coarse thinking and persuasion
Mullainathan, Sendhil
;
Schwartzstein, Joshua
;
Shleifer, …
- In:
The quarterly journal of economics
123
(
2008
)
2
,
pp. 577-619
Persistent link: https://www.econbiz.de/10003880862
Saved in:
5
Researching mere exposure effects to advertising : theoretical foundations and methodological implications
Grimes, Anthony
;
Kitchen, Philip J.
- In:
International journal of market research : JMRS ; the …
49
(
2007
)
2
,
pp. 191-219
Persistent link: https://www.econbiz.de/10003436721
Saved in:
6
Metaphoric advertisement comprehension : the role of cerebral hemispheres
Vance, Kristy
;
Virtue, Sandra
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
1
,
pp. 41-50
Persistent link: https://www.econbiz.de/10008908956
Saved in:
7
Duftstoffe als moderne Manipulatoren : die psychologischen Aspekte des Einsatzes von Duftstoffen im (wirtschaftlichen) Alltag ; mit Schwerpunkt auf die schriftliche
Kommunikation
u...
Isak, Karl
-
2008
-
2., unveränd. Aufl. der Erstausg. 2004
Persistent link: https://www.econbiz.de/10003589224
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8
Einfluss olfaktorischer Reize auf das Kaufverhalten in Handelsagglomerationen
Teller, Christoph
-
2007
Persistent link: https://www.econbiz.de/10003568160
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9
Konsum durch Imitation : der Einfluss des Unbewussten auf das Konsumverhalten
Roßberg, Nadja
-
2010
Persistent link: https://www.econbiz.de/10008656463
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10
The effects of advertising copy on sensory thoughts and perceived taste
Elder, Ryan S.
;
Krishna, Aradhna
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
5
,
pp. 748-756
Persistent link: https://www.econbiz.de/10003945093
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