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The journey to a personal bran...
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85
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75
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73
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71
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59
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59
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55
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50
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48
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48
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47
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46
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45
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44
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42
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42
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41
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39
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39
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39
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39
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38
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38
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38
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38
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37
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37
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36
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35
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34
Swoboda, Bernhard
34
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34
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33
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33
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Asia Pacific journal of marketing and logistics
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IZA Discussion Paper
93
The IUP journal of brand management : IJBRM
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Tourism management : research, policies, practice
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Journal of marketing
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EconStor
555
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105
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61
Vom Eindruck zur Meinung: der Zusammenhang zwischen Image und
Reputation
bei komplexen Dienstleistungen : untersucht am Beispiel der Universität St. Gallen
Probst, Malte
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003754585
Saved in:
62
Guest editorial: Brand, organisational identity and
reputation
in SMEs : an overview
Abimbola, Temi
;
Vallaster, Christine
- In:
Qualitative market research : an international journal
10
(
2007
)
4
,
pp. 341-348
Persistent link: https://www.econbiz.de/10003739513
Saved in:
63
Branding : a social contract between a business and its customer
McMurrian, Robert C.
;
Washburn, Judith H.
- In:
Contemporary thoughts on corporate branding and …
,
(pp. 5-22)
.
2008
Persistent link: https://www.econbiz.de/10003773390
Saved in:
64
Umbrella branding with imperfect observability and moral hazard
Cabral, Luís M. B.
- In:
International journal of industrial organization
27
(
2009
)
2
,
pp. 206-213
Persistent link: https://www.econbiz.de/10003836336
Saved in:
65
Defining brand and reputational value
Low, Jonathan
;
Cohen Kalafut, Pam
- In:
Business power : creating new wealth from IP assets
,
(pp. 189-200)
.
2007
Persistent link: https://www.econbiz.de/10003792378
Saved in:
66
Is CRM for luxury brands?
Cailleux, Hugues
;
Mignot, Charles
;
Kapferer, Jean-Noël
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 406-412
Persistent link: https://www.econbiz.de/10003847300
Saved in:
67
The role of corporate communications in developing a corporate brand image and
reputation
in Mauritius
Hawabhay, Bharati Bina
;
Abratt, Russell
;
Peters, Mark
- In:
Corporate reputation review : an international journal
12
(
2009/10
)
1
,
pp. 3-20
Persistent link: https://www.econbiz.de/10003849776
Saved in:
68
Dynamic analysis of brand and regional
reputation
: the case of wine
Schamel, Günter
- In:
Journal of wine economics
4
(
2009
)
1
,
pp. 62-80
Persistent link: https://www.econbiz.de/10003896082
Saved in:
69
A leverage theory of
reputation
building with co-branding : complementary in
reputation
building
Choi, Jay Pil
(
contributor
);
Jeon, Doh-Shin
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003428235
Saved in:
70
Markenführung im Einzelhandel auf der Grundlage ökologischer und sozialer Verantwortung
Möhlenbruch, Dirk
;
Wolf, Annett
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
4
,
pp. 42-50
Persistent link: https://www.econbiz.de/10003910979
Saved in:
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