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What women want? : how contextual product displays influence women's online shopping behavior

González, Eva M.; Meyer, Jan-Hinrich; Paz … - In: Journal of business research : JBR 123 (2021), pp. 625-641

Persistent link: https://www.econbiz.de/10012435369

How business cycles affect the healthcare sector : a cross-country investigation

Cleeren, Kathleen; Lamey, Lien; Meyer, Jan-Hinrich; … - In: Health economics 25 (2016) 7, pp. 787-800

Persistent link: https://www.econbiz.de/10011542507

Categorical versus dimensional thinking : improving anti-stigma campaigns by matching health message frames and implicit worldviews

Meyer, Jan-Hinrich; Ruyter, Ko de; Grewal, Dhruv; … - In: Journal of the Academy of Marketing Science 48 (2020) 2, pp. 222-245

Persistent link: https://www.econbiz.de/10012290947

CRYPTO-MANIA : how fear-of-missing-out drives consumers' (risky) investment decisions

Friederich, Felix; Meyer, Jan-Hinrich; Matute, Jorge; … - In: Psychology & marketing 41 (2024) 1, pp. 102-117

Persistent link: https://www.econbiz.de/10014467472

That's wrong... but it's good! : how moral decoupling allows consumers to feel less guilty about supporting companies involved in unethical conduct

Friederich, Felix; Matute, Jorge; Palau i Saumell, Ramon; … - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 13/14, pp. 1494-1528

Persistent link: https://www.econbiz.de/10013466542

Exploring international atmospherics

Toldos, M. Paz; González, Eva M.; Motyka, Scott - In: International Journal of Retail & Distribution Management 47 (2019) 4, pp. 368-383

Purpose: Previous research has demonstrated that, in retail settings, music has some of the largest effects on consumer behavior. However, it is still unknown how the language of the lyrics (native vs foreign) affects consumer behavior. In order to address this gap in retail atmospherics, the...

Persistent link: https://www.econbiz.de/10012071851

When the green in green packaging backfires : Gender effects and perceived masculinity of environmentally friendly products

Felix, Reto; González, Eva M.; Castaño, Raquel; … - In: International Journal of Consumer Studies 46 (2021) 3, pp. 925-943

Persistent link: https://www.econbiz.de/10012635150

Green shades : a segmentation approach based on ecological consumer behavior in an emerging economy

González, Eva M.; Felix, Reto; Carrete, Lorena; … - In: Journal of marketing theory and practice 23 (2015) 3, pp. 287-302

Persistent link: https://www.econbiz.de/10011312660

Do companions really enhance shopping? : assessing social lift over forms of shopper value in Mexico

Mora, José-Domingo; González, Eva M. - In: Journal of retailing and consumer services 28 (2016), pp. 228-239

Persistent link: https://www.econbiz.de/10011434170

Amount off versus percentage off : when does it matter?

González, Eva M.; Esteva, Eduardo; Roggeveen, Anne L.; … - In: Journal of business research : JBR 69 (2016) 3, pp. 1022-1027

Persistent link: https://www.econbiz.de/10011440072