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Emotional and altruistic values as drivers for a loyalty-based segementation in retailing : an approach to postrecession Spanish apparel consumers
Gallarza-Granizo, Martina G.; Gil Saura, Irene; … - In: Journal of relationship marketing : innovations & … 15 (2016) 3, pp. 200-217
Persistent link: https://www.econbiz.de/10011633633
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The role of perceived value in shaping luxury service customers' self-brand connection
Lu Shiwen; Ahn, Jiseon - In: Tourism and hospitality research : THR 24 (2024) 2, pp. 203-214
Persistent link: https://www.econbiz.de/10014632098
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Exploring the mediating role of utilitarian value and hedonic value in the formation of oppositional loyalty in online communities
Ma, Xiangyang; Chen, Han; Lang, Xiaoping; Li, Tieshan - In: International journal of consumer studies 47 (2023) 4, pp. 1500-1515
Persistent link: https://www.econbiz.de/10014326026
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Creating customer, museum and social value through digital technologies : evidence from the MANN Assiri project
Izzo, Filomena; Camminatiello, Ida; Sasso, Pasquale; … - In: Socio-economic planning sciences : the international … 85 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014282344
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Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi; Sit, Kokho; Ekinci, Yuksel - In: Journal of retailing and consumer services 77 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
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Customer value theory : sensitivity to price, emotional values, social relationship supports, and values conscious organic products purchase intention
Sharma, Surbhi; Kushwaha, Bijay Prasad - In: International journal of Indian culture and business … 32 (2024) 1, pp. 38-58
Persistent link: https://www.econbiz.de/10015064668
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Does firm-created social media communication develop brand evangelists? : role of perceived values and customer experience
Sohaib, Muhammad; Safeer, Asif Ali; Majeed, Abdul - In: Marketing intelligence & planning 42 (2024) 6, pp. 1074-1092
Persistent link: https://www.econbiz.de/10015056959
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Uncovering collaborative value creation patterns and establishing corresponding customer roles
Moeller, Sabine; Ciuchita, Robert; Mahr, Dominik; … - In: Journal of service research : JSR 16 (2013) 4, pp. 471-487
Persistent link: https://www.econbiz.de/10010203524
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Interpreting value in the customer service experience using customer-dominant logic
Tynan, Caroline; McKechnie, Sally; Hartley, Stephanie - In: Journal of marketing management : MM 30 (2014) 9/10, pp. 1058-1081
Persistent link: https://www.econbiz.de/10010411295
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Empirical exploration of customer management focus and its impact on business performance
In: Ekonomický časopis : časopis pre ekonomickú … 68 (2020) 7, pp. 714-736
Persistent link: https://www.econbiz.de/10012591142